Our team is busier than a one armed paper hanger, thanks to business owners realizing how valuable our services are. As Virtual Assistants, we take the stress and time guzzling day to day tasks away from them and allow them to focus on the parts of their business that don’t stress them out or eat up all their time. And we do it without costing them a fortune.
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Boy did I get a shock this week – a senior manager for a company I worked at prior to joining the CVA Team recently left the company. It was a complete surprise to everyone and things are in a bit of an uproar at the moment. The company is a medium size business, but this particular manager (or should I say micro-manager) had his hand in just about every aspect of the business and kept many things secret from the staff. It got me thinking about the importance of developing a strong team of support.
Let’s face it, you can’t go it alone to have a successful company. You need people to rely on when life happens. What would happen to your business if you had an accident, family crisis, or on the positive side, a new baby? Do you have someone to support you in these times? Someone who really knows your business? Or…are you the only one who knows how to do certain things because you’re afraid to delegate?
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I love reading, no matter where I go you will always find a book in my hand. Whether it’s the doctor’s office, a car-ride or just sitting on my patio enjoying a sunny day. I’m a fast reader so sometimes I find myself without a new title, or waiting for my book shipment to arrive, so it’s definitely time for me to order an e-book reader.
On Monday, Amazon.com announced that their e-books are selling faster than traditional hard-cover books. For every 100 hard-cover books, Amazon is selling 143 electronic titles for their e-book reader the Kindle. WOW! This offers some solid evidence that people are comfortable reading books in new ways and that you don’t have to publish a hard-cover book to be an author.
E-books are a great solution for companies that want to offer advice and share knowledge with their customers, and provide real dollars in your pocket. Don’t be scared, think of writing an e-book as an extension of the communication you already have with your customers. If you’re sending out newsletters and other marketing messages, an e-book is a great way to expand those messages, provide additional content and give your customers a great product that will increase their loyalty to you and your brand.
You don’t have to do it alone. You can work with a professional writer to help you build your content and a virtual assistant can help with the writing or editing, and format the book and get it loaded on your website and ready to sell. Plus, with the following tips, writing your e-book will be a breeze!
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Do you dream about doing interviews in magazines, newspapers, guest-writing on blogs and getting FREE media attention? Are you writing articles and submitting them to a few sites and not getting results? Or…do you just want some solid information for prospective customers? Then, you need an online media kit.
Gone are the days of developing paper press kits, putting them into folders and mailing them off to editors or customers. It’s 2010, and it’s all about getting information out quickly. Plus, media contacts don’t want to sort through hundreds of press kits or keep loads of files. You will still need a paper one on hand for some publications, but online is the way to go!
An online media kit may sound scary, but it’s not and with help from a team , it’s an easy process that can produce great results.
Here are some ideas to help you set-up an online media kit:
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So you have a website, you’ve implemented some search engine optimization, and now you’re done – right? Wrong!
Regular maintenance of your website is crucial to help new customers find you and encourage current customers to come back often. When working with your website developer, you should talk about a plan for ongoing maintenance. This plan can then be worked on by you and your virtual assistant.
Here are some of the things you should consider:
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Not using social media for your business? You are missing out on an important (and FREE!) way to connect with your current and future customers. The most popular social media tools are Blogging, Facebook, Twitter and LinkedIn and you can get started with a little help.
Before joining the CVA team, I was active on Facebook and LinkedIn, but had little experience with Twitter. All I really knew about it was the Ashton Kutcher was the first person to gain a million followers – even beating CNN! I now manage social media for several of my clients and have a great time connecting with their customers. I answer questions, publicize new blog posts, invite people to events, and link to other information from around the web that I know our customers will enjoy.
Not convinced of the power of social media? Consider these social media statistics from econsultancy.com.
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I’m sure everyone’s seen the Kevin Costner flick Field of Dreams, with the great line; If they build it, they will come. Great for a movie, but not so true when it comes to your website. You can’t just design a site, put it on the web and wait for people to find you. You need to optimize your page so people will find you.
One of the best ways is to work on your SEO – Search Engine Optimization. The better optimized the page is, the higher a ranking it will achieve in major search engine results. Why is that important? In today’s world people have very short attention spans, so if your site doesn’t come up on the first or second page of a Google or Yahoo search, you may be lost forever. Don’t know much about SEO? That’s why you bring aboard a team to help you. At CVA, we are well-versed in techniques to help you improve your SEO.
I’m currently working with two of my clients to improve their SEO and we’ve already seen great results, moving up the ranks every day!
Here are my top tips to help you improve your SEO:
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We’re half-way through the year (can you believe it!) and now is the perfect time to take a hard look at your business to see how you’re doing. Are you on track to meet your goals? Do you have plans in place to ensure you have a steady income stream? Is your marketing working? Does your website need an overhaul?
I’ve spent the week working with clients on this very task and we’ve put in place some great strategies! Here are some top tips you can use to improve your business performance.
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"A superb service, they understood my needs right from the start and all the way through, whether your big or small, am confident Contemporary VA can help any organisation or individual meet there outsourcing needs. I was kept up to date on all ongoing work, and work was only done when the go ahead from me was given. No surprises, no hassle, and even added bonus support from a dedicated admin staff whom coordinated all my tasks to various assistants I am now proceeding with working with the company on an ongoing basis and hopefully long term 10/10! Thanks"
- Waseem, Virtual World Direct
