If events and gatherings are your bread and butter, then you already know just how difficult it can be to stay afloat in the era of quarantine. While large, in-person gatherings may not be safe for the foreseeable future, that doesn’t mean you’re out of luck completely. Promoting events can still be part of the COVID-era business model, it just requires a little bit of creative maneuvering.
In a perfect world, everything would always go according to plan and disaster would never strike. Unfortunately, things go wrong every day. In your professional life, how you respond to the minor setback and the major catastrophes can be a determining factor in your success. For this reason, it’s always a good idea to hone your crisis management skills.
Common wisdom holds that when you want something done correctly, you should do it yourself. While it’s true you have total control over only your own output, the mark of a truly successful leader is learning how to successfully delegate. Being willing to roll up your sleeves and handle the dirty, tedious or difficult tasks is an important leadership quality, but so is learning how and when to hand those tasks off to someone else.
There’s no denying that navigating the world is very different now than it was this time last year. Global health crises, raging pandemics and social unrest have changed the way so many of us work and live, including the way we think about our workspaces. A renewed focus on promoting sanitary and safe environments reigns, but less is being said about how to maintain a healthy working environment and habits for those working from home.
As businesses focus on social media mastery, blogs are an often-overlooked marketing tool. Despite an insistence that blogging is dead and scrolling feeds are the new frontier of marketing, blogs are still a relevant and effective tool for businesses. Find out why you should be focusing more on blog content, and how you can easily incorporate it into your overall marketing strategy.
You know you need a steady flow of compelling content streaming through your social media feeds, blog and website. Generating it can feel like a full-time job on its own, though, especially when you’re stretched thin with the demands of just running your business.
What if there were a way to keep your web presence fresh, increase engagement and drive traffic without committing yourself to yet another demanding task? The truth is, content creation is often more effective from a cost and a performance standpoint when it’s outsourced. Find out why.
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