Delegate, Focus, and GROW Your Business

Ways to Keep a Creative Mindset

A big part of keeping your business in a creative mindset starts at the top. How creative are you as a small business owner? Typically, creativity is a useful, perhaps essential, characteristic of being a business leader. We all get bogged down in the minutia of daily issues, focusing on tasks and work, rather than remembering what the company began as – an exciting new venture with new ideas and such promise! If you’ve found your business getting stale, stiff, and lacking motivation, take a look at how excited you are to come in to work every day. Not so much? Get your head back in the game before finishing this blog by doing as suggested in this article.  After you’ve taken a break, continue on to get your creativity back for you and your employees.

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Become the Local Expert in Your Field with Social Media

Chances are, if you’ve worked hard and risked a lot to start or run a business in your community, then you are likely a true expert in your field. You have a great product or service, and you have many satisfied customers to show for it. None of that does your company any good unless it translates to more business. Word of your quality service or product needs to get out so that customers know you are indeed the right company to go to if for great quality and service at a fair price. Customers need a company that operates with integrity. Let them know that you are the ones to contact when they wish to be educated or need help solving a problem. You need to be known as their personal & trusted local expert and social media can get you there.

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Essential Tools to Get Your Brand Out There

Whether your company is new, or you are trying fresh strategies to promote your existing brand, it’s important to take a look at the essential marketing tools at your disposal. While it’s true that many of these tools today revolve around digital approaches, there’s real value in some older, tried-and-true tools, such as custom business cards. To be sure you know the best way to create yours, check out this article.

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Avoid These Mistakes When Using VAs

When you run a small business, it’s easy to feel like there isn’t enough time in the day or days in the week to get everything done. From digital online presence, to regular marketing, bookkeeping, sales and inventory or providing services, is it possible to get everything done without having a huge staff or brick and mortar to run? Of course it is, especially for certain types of businesses.

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Types of Copy Writing for Your Business

It might be easy to imagine hiring a virtual assistant for general office administration tasks for your small business. Companies with brick and mortar often have accountants, bookkeepers and data entry done remotely by outsourced or subcontracted remote workers. Even though business owners must get products and services coordinated, use social media and marketing, and deal with high level decisions, they often don’t choose to hand off writing tasks to remote workers, currently referred to as virtual assistants, VAs. They naturally convince themselves that any writing or messaging from the company needs to be done by an officer, but this is just not true. With a little guidance and feedback, a VA can be an excellent resource in writing all kinds of business copy, saving time and worry for the execs. The writing might be higher quality, as well.

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Taking Care of Yourself Will Help Your Business

It’s a common theme that entrepreneurs and business owners put a lot of hours in to make their business work. Hiring a good VA can take some of your daily tasks off your plate, but even then, owners often spend too many hours on the job. While hard work is certainly a virtue, not caring for yourself so you get burned out is not. Not only can “burning out” or focusing only on making your business work hurt your relationships and your health, eventually, it will hurt your business. Sometimes a little effort on your part to de-stress after work will help. Burn-out on the job isn’t helped by “doing more.” Ever hear the phrase, “work smarter, not harder?” Taking care of yourself is part of how that works.

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