It’s the holiday season and business owners and employees will probably travel to see family and friends. If you’re a business owner, that probably includes doing some company work on the side while traveling. How do you best manage to stay productive and efficient while taking as little time away from your visits as possible?
The end of the year offers many interesting blog topic ideas to create traffic on your company website. You may want to up your blog game and post more often to keep up with each of the holidays and stay connected to your customer base during the busy season. If you don’t think you have the time, consider how hiring a virtual assistant during the holidays can help. Be sure to include bright color photos. Here are some ideas for blog topics for December.
Thanksgiving is a great time to reach out to existing and potential customers and it doesn’t require a great deal of time or money to do so. It’s the time of year that communities are focused on celebrating the holidays, gearing up for family and festivities and ending the year in reflection and plans for the new one. Many businesses think of Thanksgiving marketing as the springboard for new campaigns, even into the next year. It’s a great time to give thanks for your customers while taking helping holiday sales.
Small businesses should consider working with charities and doing community service year-round. Serving the community they work in not only shows they care about more than the bottom line, but can do some real good, encouraging a culture of giving and helping to make the world they work in a bit better. It’s also not bad for business since statistics show that customers today tend to develop loyalty for brands that support causes, they care about. Good leadership also involves giving your employees a chance to give back.
You don’t have to wait until Thanksgiving to start thinking about what you’re grateful for. In fact, running your business with an air of gratitude is a great way to connect with customers and employees as well as friends and family. It sets your company apart and engenders deserved trust throughout every level of your business. Want to reduce turnover with your staff while developing employees you can be proud of and trust? Show them gratitude. Want to invest in customer loyalty? Showing gratitude for their business goes a long way. You can even show gratitude for your community’s support. It always pays to show gratitude to others, so they feel good about the relationship they have with you whether it’s as an owner or partner, a client, vendor or as an employer.
Like countries and families, every organization has its own unique culture. A company’s values, traditions, priorities, people and work processes shape the overall cultural vibe in that business or entity. When people feel comfortable at work, they tend to be more productive and stay with the company longer, even without increased benefits or pay; this is a healthy work culture. There are many ways a company can develop a toxic or unpleasant culture; those who do, often have high turnover and spiraling numbers. If a toxic culture is not addressed soon enough, it bleeds into the success of the business, not only losing workers but customers. What is your work culture like?
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