Small business owners might assume that since their business is either closed or reduced in services, that they could save time and money by lowering or eliminating their marketing efforts. This couldn’t be farther from the truth! Now is the most critical time to make sure your brand and name is in front of your customers’ eyes. At some point, businesses will be completely open again and the last thing you want is for customers to have forgotten about your company or be lured by another one. If you are currently performing services or offering limited retail, it’s important to make sure your customers know you are open. Without the appearance of your business going on, you might as well close anyway.
If you’re a business owner, no matter what the circumstance or type of business you do, you might consider posting a regular blog. If you’re unsure whether or not you need a personal blog for business, read here. In fact, now is a great time to start a personal blog for your company, especially if your company has to be closed or running at reduced capacity for now.
There’s never been a better or more logical time to take your Staycation. Disagree? While it’s true that not a lot of eat-in restaurants, specialty shops or attractions are currently open in most states, there are many ways to pass the time, enjoy your family, and yourself while we wait out the close-down. Even after the crisis passes, it’s important to create a work-life balance. To read about that, go here.
One of the best parts of owning your own business in your community is the ability to help and show you care. Read about typical ways to become a charitable business all year round here. When a national, state or local tragedy hits, there is a powerful opportunity to show your community your company’s true character.
There’s a lot of great technology out there for remote workers. Now that many companies across the globe have had to allow their employees to work remotely, discontinue travel and shut down common office space, they must find alternate ways to connect and stay in business. Phone conferencing has been around for a long time, but lack a visual experience and personal connection across departments and with clients. Even before mandated social distancing, video conferencing had become a useful tool for many companies. Now virtual connections are indispensable in doing business of any kind with more than one or two people off site.
An unprecedented number of workers have recently had to adapt to working remotely, primarily from home. The question is, once the global quarantine crisis is resolved and workers are allowed to go back to the office, will they want to? Will companies want to go back to doing “business as usual?”
