Delegate, Focus, and GROW Your Business

Hop On the Social Media Express

Harlaxton
Not using social media for your business? You are missing out on an important (and FREE!) way to connect with your current and future customers. The most popular social media tools are Blogging, Facebook, Twitter and LinkedIn and you can get started with a little help.

Before joining the CVA team, I was active on Facebook and LinkedIn, but had little experience with Twitter. All I really knew about it was the Ashton Kutcher was the first person to gain a million followers – even beating CNN! I now manage social media for several of my clients and have a great time connecting with their customers. I answer questions, publicize new blog posts, invite people to events, and link to other information from around the web that I know our customers will enjoy.

Not convinced of the power of social media? Consider these social media statistics from econsultancy.com.

• 77% of Internet users read blogs
• Facebook has in excess of 350 million active users on global basis
• Twitter now has 75m user accounts.
• LinkedIn has over 50m members worldwide.
• Google and Yahoo are the only websites that receive more daily traffic than Facebook.

So you see it’s more than likely that your customers are using social media. So you should be too. To get started, consider using a social media expert who can guide you through the process and help you manage your networks.

There are 4 things you should do this week:

1. Blog: Start a blog – it’s fast, easy and free. You can host the blog on your website or on WordPress. Write what you know; offer tips on using your products, talk about why you started your business, discuss your customer service philosophy, blog about your first blog! There are tons of things to blog about. A VA can help you write your blog, source pictures to make your post more impactful and upload and schedule your blog for publication.

2. Create a Facebook Account: Ask your VA to create a Facebook page for your business. You can discuss what name you will use, photos for your profile, ways to publicize your page, and write a list of posts to get started. Then invite your friends to “Like” your page, discuss you page in your blog and make sure to link to your blog on your Facebook page. A VA can even integrate your blog with your Facebook page so it’s posted automatically!

3. Join Twitter: Sign up, create a quick profile that lets users know why they should follow you, link to your website and blog and join the conversation. Ask your VA to search for tweeters that share common interests, use Twitter management tools like Hootsuite to set-up searches for tweets about your business, your competition and people tweeting about the types of products you offer. Then brainstorm tweet ideas and get started. For tips, check-out Twitter’s guide on how tweeting can help your business.

4. Get Linked: LinkedIn is a business oriented social network. Get started by creating a business profile and networking with your customers. There are a lot of powerful features that Twitter and Facebook don’t have. For example, you can encourage your customers, clients or vendors to give you a “recommendation” on your profile. Recommendations are useful because they’ll make your business more credible with new customers. They will also help you rank high in search results.

You can use a virtual assistant to create your accounts and together you can engage your customers. So if you want to; build a community of evangelists for your product, involve your customers/prospects in your business, be seen as a thought leader, hear everything that is said about you & your brand online, then hop on the social media express.

photo credit: pettifoggist

Posted on June 24th, 2010 by Jennifer Gallagher, General Manager

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