Delegate, Focus, and GROW Your Business

Make Your Website WORK for You

Bondi Blue Imac in the wilderness
So you have a website, you’ve implemented some search engine optimization, and now you’re done – right? Wrong!

Regular maintenance of your website is crucial to help new customers find you and encourage current customers to come back often. When working with your website developer, you should talk about a plan for ongoing maintenance. This plan can then be worked on by you and your virtual assistant.

Here are some of the things you should consider:

1. If it’s Broke – Fix It! – nothing frustrates a visitor to your website more than clicking a link and getting an error message or nothing at all. Your VA can monitor your site and check links on a regular basis to make sure they all work and all point to the correct places. There are software packages and online services like http://validator.w3.org/checklink where this can be done in a few short steps.

2. Keep it Clean! – Make sure all of your code is correct and there aren’t any HTML errors. A VA can run your site through a validator like http://validator.w3.org/detailed.html to check for errors on a monthly basis. Having clean code will make sure your search engine ratings aren’t adversely affected.

3. Be Fresh! If you want your current customers to visit your site often and attract new ones, it’s important to give people a reason to come back. A VA can help you write new articles, maintain or write your blog, or repurpose current content into something new and exciting.

4. Check Your Copy – is your copy really working for you? Are you finding that you get a lot of visitors but they aren’t actually buying anything? Time for a new approach. Consider working with a writer to help you turn your copy into something that entices your buyers and focus on the benefits of your products.

5. Keep Current – many businesses use WordPress to run their website, if you use WordPress or another CMS based site, you will need to check for updates and install them to ensure peak performance. A VA will make sure that all the updates are installed, and also check any plug-ins to make sure these are up to date and functioning properly.

6. Be Compatible – There are a ton of different internet browsers and you want to make sure your site is working in all of them. A VA can keep up to date on the common browsers and test your site in each one using a program like Browsershots which will let you enter your website URL, and test is across numerous internet browsers.

Just as your business continues to grow and develop, your website must grow with you. Working with a team to support you and implement your website maintenance plan will let you focus on the customers and take your business to greater heights.

photo credit: Vironevaeh

Posted on June 29th, 2010 by Jennifer Gallagher, General Manager

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