Delegate, Focus, and GROW Your Business

Missing the Webinar Boat?

If you aren’t using webinars to promote your business you are missing out. Webinars are more popular than ever but not everyone uses them and I just don’t get it.

Webinars happen in real time over the internet and users participate by logging in to see content and using their computer speakers for phone for audio. Participants can also interact through chats, file sharing, submitting questions or polling, raising hands and more. Sounds fun doesn’t it? Way better than just running a telephone event. Plus you can record it for playback later, or sell it as a new product! They are easy to set-up, and you can even run them for FREE! So what are you waiting for?

How can you get started?
1.) Plan your event: Work with a project manager to develop a plan. They can develop your schedule, build a plan with assignments, ensure tasks are completed, help your team get on board and make sure implementation goes smoothly.

2.) Select your Webinar service: There are numerous products out there, and a virtual assistant can research them and provide you with a feature summary so you can select the right one for your business. Some products are even free!

3.) Pick your topic: Not sure what to talk about? Survey your customers! Here are some ideas to get you thinking; If you offer coaching services you could provides tips on time management, if you build websites you could show some how to use WordPress, or if you have an event business you could provide advice for a beautiful summer event. Whatever your business, there is a topic that you can use.

4.) Develop your presentation: Using a professional writer or training developer is a great way to make this process easy and ensure your presentation is dynamic and includes graphics and interactivity. Don’t forget to open up the webinar with a BRIEF overview of your company and close with a summary of where participants can get more details, direct them your website, and suggest other products.

5.) Schedule your Webinar: Schedule your event on the webinar software and select the tools you want to use in your live sessions like chatting, Q&A, etc. Don’t know how? That’s no problem because your VA can do this for you. At CVA , we use a webinar service every Friday for our weekly training sessions, so you can be sure your VA will be able to help you.

6.) Promote your event: Use free webinar listing sites like WebinarHero write press releases and articles and use your VA to submit them online to free directories. Blog about it, use your social media, include in your newsletters, send out emails.

7.) Outsource Webinar Management: Use a virtual assistant with webinar expertise to manage your live event. The CVA Team has VA’s who can run the entire event so you can focus on your presentation. The VA can start the event, advance slides, respond to chat questions, give control to other speakers, resolve technical problems, set-up and manage polling questions, and more.

8.) Follow-Up: Don’t forget to thank people for attending and ask your VA to send a survey to get feedback on the event. You should send participants an email with a link to the event recording that is housed on your website. The web page can also include links to other products, a sign-up for your newsletter, list of other events, etc. You can also use a VA to call every person to provide a special offer or thank you.

I hope this convinces you to add webinars to your marketing mix, I’m sure once you try it, you’ll love them as much as I do. I’d love to hear your webinar success stories, share them below and we’ll feature the best one in our next blog!

photo credit: Klearchos Kapoutsis

Posted on June 15th, 2010 by Jennifer Gallagher, General Manager

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