Delegate, Focus, and GROW Your Business

Join the e-book Revolution!

Evolution of Readers
I love reading, no matter where I go you will always find a book in my hand. Whether it’s the doctor’s office, a car-ride or just sitting on my patio enjoying a sunny day. I’m a fast reader so sometimes I find myself without a new title, or waiting for my book shipment to arrive, so it’s definitely time for me to order an e-book reader.

On Monday, announced that their e-books are selling faster than traditional hard-cover books. For every 100 hard-cover books, Amazon is selling 143 electronic titles for their e-book reader the Kindle. WOW! This offers some solid evidence that people are comfortable reading books in new ways and that you don’t have to publish a hard-cover book to be an author.

E-books are a great solution for companies that want to offer advice and share knowledge with their customers, and provide real dollars in your pocket. Don’t be scared, think of writing an e-book as an extension of the communication you already have with your customers. If you’re sending out newsletters and other marketing messages, an e-book is a great way to expand those messages, provide additional content and give your customers a great product that will increase their loyalty to you and your brand.

You don’t have to do it alone. You can work with a professional writer to help you build your content and a virtual assistant can help with the writing or editing, and format the book and get it loaded on your website and ready to sell. Plus, with the following tips, writing your e-book will be a breeze!

1. Pick a topic – what are you an expert at? Do you provide advice to new businesses, are you a social media expert, coach others to help them manage their time? Whatever your niche is, use it to create an e-book. A great way to start this project is to develop a project plan; you may also consider working with a project manager to ensure your task stays on track every step of the way.

2. Brainstorm your intention – think about who you will market to outside of your current customer base, why will people want to purchase the book, what can you share that will add value to the messages you already provide?  Then select your topic and create an outline.

3. Research, Research, Research – gather resources you’ve used for newsletters or ezines, and ask your VA to do additional research for you. A VA can scour the internet and look rel=”nofollow” for recent news stories about your topic, gather appropriate quotes, look for other books/e-books on your subject and present you with a complete research document that you can turn into your book.

4. Design it – to stand out from the rest and look professional, you’ll want to include images and have an eye-catching cover design. Your VA can help you source images, but you may want to work with a designer to help with your cover image too.

5. Write It – review the research and start writing. Work with your VA or a professional writer to help you overcome any writers block and help you edit as you go along. Make sure to have several people help you with proofreading and editing to ensure your final copy is perfect.

6. Publish and Market – You did it – you wrote your first book! It’s time to start the promotion. You can use your VA to help you send out your marketing messages, post to your social media, and work with affiliates to get the word out.

At CVA, we’ve worked with many of our customers to help them produce e-books that have made a real impact on their business. For more information on how we can help you, contact us today.

photo credit: jblyberg

Posted on July 21st, 2010 by Jennifer Gallagher, General Manager

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