Delegate, Focus, and GROW Your Business

Just the Facts, Ma’am

Unless you’ve been living under a rock, you’ve heard about the Shirley Sherrod incident where Ms. Sherrod, employee of the USDA was forced to resign after a snippet of a speech she gave at the NAACP was leaked to the media. What a mess this whole thing turned into.

At the end of the day the cause of this incident can be boiled down to lack of attention to detail. It’s amazing to me that even in the White House and major media outlets, people did not take the time to get the facts straight before reacting. Granted this was missing the boat on a HUGE level, but I think it’s a good reminder for all of us how important details and facts are in our businesses.

Whether it’s hitting the send button on an email blast before proofreading it, not checking the links before sending out an ezine, responding harshly to an email without knowing all the facts, or missing deadlines – all of these things can affect the image you project to your customers.

There are tons of details you need to manage to set your business apart from the rest. Yet it’s not always possible to do it alone. That’s where working a virtual assistant comes in. A VA can help manage all the details so you can focus on the big picture.

Here are just a few things that the CVA Team does to make sure our clients don’t have to sweat the small stuff:

  • We act as a second set of eyes and proofread all communications – even if you are using someone else to write documents for you or prepare your audio transcriptions – we know people don’t always get it right, so we always double-check.
  • Set-up communication and project management systems to keep work flow on track. This makes sure no deadlines are missed and you always meet your customers’ expectations.
  • Schedule and manage calendars and send you reminders. We know you’re busy so we do this for you.
  • Manage your social media – from writing and scheduling posts, to setting up your Facebook alerts so we know when your customers are having a birthday and can send them a special greeting – sometimes it’s the small things that make a BIG impact with your customers.
  • Review your website on a regular basis, checking links and text to make sure everything is current and working.
  • Manage your online reputation – setting up Google alerts so we know when you’re mentioned online, alerting you to any news stories that can affect your business and offering up suggestions to help you use media attention to your advantage.

Now is a good time to take a look at your business to see if you are paying close enough attention to the details, and if not, it’s time to make some changes. CVA can help you review your systems and put policies in place to make sure the details are handled so that your focus can be on the BIG stuff, like growing your business.

Contact us today to start working with one of our detail gurus!

photo credit: olarte.ollie

Posted on August 3rd, 2010 by Jennifer Gallagher, General Manager

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