Delegate, Focus, and GROW Your Business

Teach So Others Can Do


Looking for a new revenue stream for your business? How about teaching? You’re already doing this in some ways in your business, so why not expand your customer education and formalize it by creating a training program.

In this ever-changing world of technology, it is easier than ever to offer training classes to your customers. At CVA, we have many clients who offer teleseminars, webinars and e-learning programs to teach their clients about their products and to even offer online coaching.

To really stand-out from the crowd, building and selling an e-learning course is the way to go, and the CVA Team has VA’s with experience in this field. So, what is e-learning? It is interactive learning that takes place electronically and often over the internet and is supplemented with interaction between students and/or teachers.

So, where do you get started?

Develop a Plan – review content you have already created; ezines, articles, teleseminars or webinars, etc to see what you can reuse and repurpose into an e-learning course. Consider working with a Project Manager to help you plan the entire process from start to finish – a good project plan is KEY to a successful e-learning launch.

Talk to your customers – you may already have feedback from your customers from emails, blog posts, FAQ’s you’ve collected on your website, etc. so ask your virtual assistant to gather these for you so you can understand what your customers want to learn. You may also want to do a survey to let your customers tell you what they need to learn more about. Your VA can help you write the survey, enter it into an online survey tool like SurveyMonkey, and report the results in an easy format so you can review it and understand what your customers really need. In e-learning terms, this is the Needs Analysis phase.

Select your technology – there are a variety of tools on the market to help you build e-learning courses that are interactive and fun for your customers. There are screen capture and flash-based simulation tools like Captivate, and Articulate which also allow you to create tests and quizzes for your learners. There are also free tools on the market like Microsoft’s Learning Content Development System and industry specific tools too. So if you are a coach you may want to source a e-learning program specifically for coaches, like JigsawBox. Your VA can research the tools for you and provide you with a features and benefits summary so you can choose the one that will meet your needs.

Write & Design – start writing your course, this is a good step to engage some additional help, whether it be your VA or a professional writer, work with someone to help you write and/or proof your writing. Remember, it’s not all about the writing, you need to make your course engaging, otherwise you may as well just do a teleseminar. You want to use the features of the technology you’ve selected and add interactions that are fun AND will add to the teaching. Include links to resources, quizzes to make it fun, and tests at the end of each section to reinforce learning. Remember the saying; “Tell me and I’ll forget, show me and I may remember, involve me and I’ll understand.”

Test, test, test – work with your VA to test and proof every aspect of your course and consider offering it for free to a few of your customers to get some feedback too.

Market it – Plan a marketing campaign with your VA pre-launch. Start adding teasers to e-zines, write blog posts about the development process, share snippets for free on your site, share information on your social media – start the buzz early.

Launch it – after rigorously testing your course, it’s time to launch it. By starting your marketing early your customers are eagerly awaiting the launch. Continue with your marketing efforts, submit articles and press releases, work with other companies to cross-promote and use your VA with all of these efforts so you can focus on sales.

By selling an e-learning course to your customers you will stand-out from all of the others who offer teleseminars, plus you will have a program that once developed can be sold time and time again with little work left for you. Your VA can manage your orders, offer customer support and you can sit back, relax and watch the sales come in. Interested in learning more? Contact CVA today.

photo credit: marceldeleeuwe

Posted on August 12th, 2010 by Jennifer Gallagher, General Manager

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