Delegate, Focus, and GROW Your Business

How can Autoresponders help build your business?

In all the forms of social media, email is still king. Millions of people use services like Twitter, Facebook, and even the new Google+. All of these are great for communicating all kinds of information to your prospects, customers, and friends. Email, however, is used by more people than any of these other services; and they use it at work, at home, and even on their phones.

The questions is, how do you manage the time to send email to all your customers and prospects, and avoid getting flagged as a spammer? That is where autoresponders can help. An autoresponder is a pre-written email that is automatically generated based on a pre-set action. If you have ever sent someone an email and then received a message from them that says: “I am out of the office but will reply when I get back,” or “the email you sent did not go through,” you have received an autoresponder email.

Autoresponders can also be used to great effect as part of an email marketing campaign. Using certain web services such as Mailchimp, Aweber or 1ShoppingCart, Autoresponders can be set up to send marketing emails to your customers and prospects on a schedule you specify.

Say for example a prospect visits your website. They do not buy anything, but they do sign up for your free newsletter. Using Autoresponders you could set up a weekly email to go to them reminding them of the products on your site and giving them more detail about them. As they are periodically reminded and get more information, you can easily turn a free newsletter sign up into a long term customer. You can also avoid getting listed as a spammer, as customers and prospects have to sign up for your email list to receive the emails.

Perhaps the best part about autoresponders is that Virtual Assistants are trained to set them up and manage them for you! From writing the content (or you can write it yourself), to setting up your newsletter account, to programming the autoresponders and managing your email list, we can help manage an entire autoresponder campaign!

 

Posted on September 19th, 2011 by Team CVA

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