Delegate, Focus, and GROW Your Business

How to Construct an Affiliate Program – Understanding Your Needs

Jargon, buzzwords and meaningless expressions

You have built your brand, your products, your services, and now you are getting ready for that all important product launch or event. You’ve done your research and you know that the ways to increase your passive revenue stream are waiting and ready to go, so you can actively go out and make your business the success it is destined be. Now, all you need is to build the affiliate program to sell them.

Maybe you are the one handling the program, or maybe you are working in tandem with your brilliant virtual assistant!

Regardless, one thing is certain. If you don’t know how to build it, then you don’t understand what it takes to run it. This blog is meant to make it easy for you to figure out the very basics of what you need and how they work.

Step 1: Research.

There are a thousand types of affiliate programs out there and not all of them are the same. They come in different platforms and different programs. Some of the affiliate program platforms are more hands-on while some of them are more simple, point and click, set it and forget it. You have to figure out what works best for you.

When looking for affiliate programs, of course we recommend that you hire someone with the skill and know-how to get your program up and running, but we also recommend that you use your Google-fu! Get on the internet and become aware of what your options are!

Step 2: Pick a Platform.

There are a variety of affiliate program platforms out there. Some of these platforms are 1ShoppingCart. Commission Junction or InfusionSoft. These programs will save you time, effort, and stress because they automate so much of the process for you. Through them you will be able to set up your products, information, commission rates, and more.

No matter what program you choose – make sure that you find the expertise you need to get it up and running!

Step 3: Outline the Program.

Before you make your purchase, consider the following questions:

1. How involved do I want my affiliate program to be?
2. How easy should my affiliate program be to use?
3. What is my budget for building an affiliate program?
4. Who will be running my affiliate program?

By researching, asking these questions, and understanding the tools used to build an active and ongoing affiliate program will be one of the best decisions you ever make!


photo credit: Gavin Llewellyn

Posted on February 13th, 2012 by Oriana Ballard, Virtual Assistant

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