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How to Make HARO Work for You

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Help a Reporter Out, also known as HARO, is a great resource to help develop your own publicity and public relations campaigns for free. Yes, free. Who doesn’t want their public image shown off and awareness increased for free? What HARO does is gives you the opportunity to share your area of expertise with reporters who want it. This, in turn, puts your name in front of your target audience. It’s a win-win, but making use of  HARO can often be time consuming.  It requires dedication and time to stay on top of leads to make it work. But even though this is time intensive, it can become a streamlined process with the proper steps, insight, and an awesome Virtual Assistant. Here are just a few tips and tricks that you can utilize to make HARO work for you.

Be Prepared

HARO organizes its reporters into eight categories, simplifying matters. Select two categories which best describe your fields, and then draft a two to three paragraph “canned” response with the purpose of obtaining the attention of a reporter/journalist. A brief description of yourself and your company is all that is required – just enough to catch their attention. Once written, your Virtual Assistant may then be delegated to, addressing all future emails related to HARO.

Sign-Up for the HARO Subscription

A subscription to HARO will save a large amount of ground work spent finding reporters who fit into a given niche. HARO will send notifications three times a day with new leads that fall within your area of expertise. Talk about taking care of all the hard work! Be sure to check these emails daily, as there are ten sources for every three reporters, meaning the leads will go quickly. This is something your Virtual Assistant can swiftly and efficiently manage with a few “canned” responses.

Developing and Maintaining Relationships

Another simple daily task that can improve your chances of publication is to build rapport with people on HARO. The more relationships developed and maintained, the better the chances you and your company will be contacted by more reporters. This is another great thing your VA can help out with, as every Virtual Assistant with CVA is taught to employ proper email etiquette practices.

With these few quick tips, HARO can work wonders for you and your business. Be sure to remember that the main key to making this a profitable area is to utilize all the tools at your disposal, such as your Virtual Assistant. Together you can save time, money, and increase your publicity with these few, easy tips.

 

Posted on February 8th, 2012 by Team CVA

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