Delegate, Focus, and GROW Your Business

How to Humanize Your Business

Contemporary VA recently attended InfusionCon and it was amazing!  We were there to learn everything we can about InfusionSoft to pass that knowledge along to our clients to help you make the most out of your Infusionsoft application.  We’ve already conducted training for our VA Team, so we’re ready to tackle your Infusionsoft challenges.

Learning the software was just a small part of this event.  CVA was just a small group of the over 1,500 attendees from across the world.  We learned from some of the brightest minds in today’s business world – including New York Times best selling business author Gary Vaynerchuk; Infusionsoft CEO Clate Mask; Entrepreneur Mentor Ali Brown and 35+ others.

The overall theme of the event: Humanizing business.

Times are changing and you’re seeing this “humanization” philosophy everywhere.  We are just starting to humanize logos and brands – PepsiCo has more than 8 million followers on Facebook, with people interacting daily.  Bed Bath & Beyond, a home décor retailer has over 600,000 followers AND they personally reply to all questions within 20 minutes.

It’s not enough to offer a basic product or service. You’ve got to add a living, breathing human element to your brand for it to truly stand out and develop loyal followers.

Gary Vaynerchuk put it best when he described what he does when a customer unsubscribes from his company’s email list – they call them.

Yep,  you read that right – they call them!

Staff picks up the phone, and says: “Hi, thank you so much for being a customer and letting us help you.  We are sorry we have let you down and caused you to unsubscribe. We really appreciate your past business and wish you the very best.”

Then the customer waits for the catch…when does the hard-sell come?  Guess what?  There is no catch, no offer, nothing.  Gary believes that if someone has unsubscribed, you have failed them.  In life if you fail you apologize, and businesses should do the same.  The goal is to show that you care, that you want to help if you can, and that you appreciate the customer for their past purchases – you really value them.

Now, here’s the interesting part…what happens as a result of this one phone call? Forty-eight percent of the people are so impressed they request to stay on the list. Pretty impressive, right?  And, that’s not the best part. That 48% who changed their minds and stayed on the list, ended up spending 700% more over the next six months than they did in the previous six months!!

One phone call kept a customer and turned them into a loyal fan, and as a result increased revenue.  That is the power of humanizing your business.

We urge all of you to make an effort to spend at least one hour a week networking and humanizing your business. Consider getting started by using Gary’s approach and using your VA to help you.   Need some other ideas? Contact CVA and we can help you develop and implement your very own humanization strategy.

photo credit: Ly Thien Hoang (Lee)

Posted on May 14th, 2012 by Client Advocate Team


Allen Mireles says:

I’d also add, take some to read my friends’, Jamie Notter and Maddie Grant, new book “Humanize: How People-Centric Organizations Succeed In A Social World”. “Humanize” provides a thorough grounding of how the term “humanize” is being used in our world today and the potential putting it use offers all of us. It’s an excellent read and well worth the time.

Posted: May 15, 2012 @ 10:29 am
Patrice Kelly, Compliance Coordinator says:

Dear Allen,

Thank you so much for responding to our post! We greatly appreciate the resource recommendation.

Best Regards,

Patrice Kelly

Posted: May 15, 2012 @ 2:03 pm

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