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Facebook Tips – Creating Facebook Posts for Your Business

Facebook Tips for your Business

Using the power of Facebook to increase interactions with new and existing customers has become a large part of marketing in the business world. Use these Facebook Tips to get ahead in your Facebook marketing! Whether you have one of our Virtual Assistants handling your page or a small business owner doing it yourself, there are methods for posting that increase awareness. The day, time, length and content of your posts all ties in to how effective they are.

Facebook Tips for Posts
Using a few guidelines can streamline your posting efforts. Knowing when, how often and what to post can make a difference in how many times you are actually getting seen. Momentus Media did a study on the top 20,000 Facebook pages and analyzed up to 250,000 posts to see what techniques were working.

  • When to post. Weekends (Friday, Saturday and Sunday) and evenings (2pm to 5am) are the best time to post. There are less administrators posting at these times but that is when your customers are more likely to see your posts.
  • Frequency. You should be posting everyday. Many businesses worry that posting too much may hurt their interaction status. As long as you are posting something relevant, post as often as you want. 90% of posts are seen within 9 hours so posting 2-3 times a day or more is perfect.
  • Photos work. Photos get the most interaction on Facebook posts. Use this to your advantage. Video and status updates also get good reactions.
  • Ask and you will receive. Increase interaction by asking fans to “like” your post. According to the study by Momentus, this increases interactions by 216%. When asking a question, ask for a comment.

Content
Just posting often and at the right time is not enough if you do not have something interesting to say. Your posts should be relevant to your business.

  • Give tips that are helpful and informative, related to your business. Become their expert in your field.
  • Give $ Off and coupons to your fans. This elicits reactions.
  • Ask questions and ask for a response. Make them intriguing, and make sure you comment back on their response.

Keeping up with the fast paced social media world can be time consuming but also worth your while. Make Facebook and other social media sites part of your marketing plan and talk to one of our Virtual Assistants about how to make these consumer interactions work for your business.

 

Posted on August 28th, 2012 by Rachel Braam, Office Manager

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