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Product Launches in 10 Easy Steps

When you’re a small company on the verge of launching a new product, the stakes couldn’t be any higher. You can’t afford the luxury of failure or expending resources you don’t have.

A product launch is not a one-time event, but an evolutionary process. It must be skillfully planned and executed in order to be successful.

Ten Steps to a Successful Product Launch

  1. Define your target audience. Build relationships with your consumers long before your product reaches the market. Social media can help develop these relationships, but it won’t happen overnight.
  2. Develop a prospective client database. Something as simple as an email list can help you reach customers who might want to buy your new product. A monthly email newsletter can provide them with information they want to read and it creates a starting point for marketing your new product.
  3. Set clear goals and a concrete plan to carry them out. Set dates for every step of the product launch and create a plan you feel confident you can carry out.
  4. Create a buzz. Let people know that you’re about to launch something exciting very soon.
  5. Hire professionals. If you own a small company, you need help with your launch to get the best results. There are cost effective ways to do this. Virtual assistants can update your website or blog, write press releases and guest posts on other blogs. Use social media to generate interest in your new product.
  6. Develop a strong, clear message. Consumers need to know why your product should be important to them. Create a communications plan that is consistent and makes people want to buy your new product.
  7. Establish your credibility. This should be done before the launch. Host a webinar or telesummit on topics relevant to your product. A virtual assistant can take the stress and guesswork out of these events.
  8. Define your measurement for success. Is your product launch successful when you’ve reached 50,000 or 100,000 downloads of your e-book or is it measured in website clicks?
  9. Ready, set, go! Launch your product. When it’s time to launch, everything should be ready to go. Send an email blast to your mailing list, send news releases to media outlets and bloggers about your product.
  10. Your product is launched. Now what? This is important. Thank everyone who has helped you on your launch. Evaluate what went well and those things you might not try again. Analyze whether you met your targeted goals and objectives. Learn from this experience for the next launch.

 photo credit: stevendepolo

Posted on December 31st, 2012 by Rachel Braam, Office Manager

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