Delegate, Focus, and GROW Your Business

Top 10 Things to Consider Before Your Telesummit

Telesummits have revolutionized the way businesses reach out to their targeted audience. If you haven’t utilized these virtual conferences yet to grow your business, now may be the perfect time. They can be live or recorded, span a few hours or several hours over days. They are used to sell or introduce products or share information to a targeted audience.

A telesummit can effectively grow your client database. The final telesummit can then be turned into a recorded product that you can continue to sell online. It also can position you as an industry expert and provide you with opportunities for speaking engagements.

Telesummit Top 10 Checklist:

  1. Don’t underestimate how much time it will take to develop your telesummit. Can you take time away from your business to learn the ropes of producing a quality telesummit?
  2. Find your niche. If the telesummit market is over-saturated in your field, it may not be the right marketing tool for you unless you find the right marketing strategy.
  3. Create a detailed vision or goal. Make a list of speakers you would love to get, even if you don’t know them personally. Determine how many speakers you want and how long your telesummit will run.
  4. Set up an affiliate marketing program. Offer freebies or giveaways as a marketing strategy to promote your telesummit. Allowing your affiliates to earn high commissions on these front-end products is a way to find good, qualified leads. Then generate your true revenue by selling participation in a telesummit, your back-end product.
  5. Develop an opt-in freebie. An opt-in freebie gives a prospective customer a taste of the services you provide, like a free e-booklet, in the hopes that he or she will purchase additional services, like an online workshop.
  6. Pack the proper tools in your telesummit toolbox. Find the right combination of web hosting and software systems without wasting time or money. It’s most important that you have an experienced person or team on board who knows how to use all these systems together.
  7. Promote anywhere, anytime. Promote your telesummit everywhere, right up to moments before the telesummit begins.
  8.  Leave the live event to the experts. Outsourcing the management of the live event will free up your time to focus on giving your own presentation or other hosting jobs you need to do.
  9. Plan to cash in on the telesummit when it is over. Successful telesummits provide its hosts with a finished product that can be sold over and over again.
  10. Don’t stop your marketing efforts when the telesummit is over. You now have a large database of prospective clients. Build on your success.

A virtual assistant with telesummit expertise or team can help you navigate safely through the uncharted waters of a telesummit so you can get the most out of the experience, freeing you up to create even greater business opportunities in the future.

 photo credit: Jesper Rønn-Jensen

Posted on December 24th, 2012 by Rachel Braam, Office Manager

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