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Why Keyword Overload Is a Poor SEO Practice

In the beginning years of Googledom, SEO consisted of inserting as many keywords as logically possible into site content, page title, and headlines. However, over the years, the complaints of users frustrated by keyword-stuffed irrelevant content, sometimes even unintelligible, got Google thinking. In the mad race for the top of the rankings, sites with relevant, original content were losing out. They were purely for humans, not SEO optimized; the other, only for fooling the search engine algorithm.

As of now, the Google algorithm is still developing. As keyword hawkers and Google try to outwit each other, we can expect many changes in Google’s methodology. Interestingly, Google has indicated that it is willing to try out any method, including human choice, to find the best content. The plus feature on Google is an example of that.

Keyword overloading may seem to work for a short time in the beginning. However, users will start reporting the site, and Google penalizes it in no time. This does not mean just a fall in the rankings; a site  could disappear from Google searches altogether.

Google can detect key word stuffing even if the site hides them by setting the same colors for the text and the background. It has come up with many innovative ways to outwit those who relied exclusively on keywords.

Keyword stuffing did work in the early days. However, relying on it now can have disastrous effects. Some of the reasons why keyword overloading is a poor SEO practice:

  • It repels the users. They will likely never return, and probably give it negative publicity
  • Google regularly updates its technology in pace with the latest SEO tricks
  • Sites do not want to link with zombie content sites made just for keywords

However, this should not prevent you from inserting relevant keywords in acceptable ways. A keyword density of 3-4 % is an accepted practice. While discussing a topic it is normal for an author to come up with the keywords related to that subject. Google’s intention is to present to readers the most relevant content on that topic. Therefore, it is important to insert the keywords in the titles and subheadings and then follow up with content that delivers what is promised. For example, an article with the title “How to Sell Used Books Online”, should provide what the title promises to the readers and not frustrate their expectations.

You can also make use of virtual assistants and virtual copywriters skilled in this task to achieve optimum results.

 photo credit: Jorge Franganillo

Posted on February 11th, 2013 by Rachel Braam, Office Manager


Aaron Brinker says:

Agreed! I know that when I write any post I try hard not to “over stuff” with keywords. I might have a parenting blog but it can be difficult to not use relevant terminology on my site, e.g., parenting, fatherhood or children. I use an SEO keyword counter to help stop that problem as much as possible. I will even go back and try to use other words if it tells me the keywords are plentiful (for example dad might become father).

It is definitely a fine line that we are working when trying to rank at all with Google search engines.

Aaron Brinker aka DadBlunders
Aaron Brinker´s last blog post ..Are Superheroes Part Of Childhood?My Profile

Posted: February 11, 2013 @ 11:18 pm
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