Delegate, Focus, and GROW Your Business

Is Your Website Outdated?

Almost every business has a website now days, even small businesses in small towns. Businesses that have been around for several years or more often have had their websites up and running for many years. However, technology is constantly changing and as new competitors join the older businesses online, they may surpass their predecessors with new sites that are more eye-catching and designed to be quicker and easier to use, leaving those pioneers behind in the dust. If your business is one of these pioneers and your website has had the same basic design for years, it may be time for an overhaul.

Website Facelift

Not all older sites need to be completely gutted and re-done. There is something to be said about brand awareness. Nothing can surprise or confuse someone more than going to a site you have visited for years and finding the entire site revamped, making it difficult to find anything. However, if your web traffic is slow and you are only getting a trickle of new visitors, it may be time to do a website renovation.

  • Design. Keeping your website fresh and inviting is important for attracting new customers. Sometimes all it takes is a few color, graphic and font changes to give your site a breathe of fresh air.
  • Content. Keeping your content up-to-date is always important and adding new content consistently may improve your SEO ranking. Make sure your website has only current information, especially your “About” page which is one of the most used pages by new visitors.
  • Simplicity. Nothing is more confusing to new comers than a site that has sidebars loaded with widgets. While options are good, too many can actually hurt your site. Keep it simple by narrowing down the options to those that are necessary.
  • Functionality. Are all your links and tabs working? It is amazing how many websites have function problems that go overlooked for months. Every link, widget and tab need to be occasionally tested to make sure everything works for the customer.

Website maintenance is an ongoing chore and to stay competitive on the web, you need to make sure your website represents you the same way a store front does. Many customers have their first impression of your business built on their visit to your website, so make sure it is a positive one.

It is easy to let your website fall behind the times with so much else going on in your business. That is one of the reasons the CVA offers web development and design as one of our services. Our staff of web experts can handle all the detail for you, allowing you to do what you do best: run your company!

 photo credit: glasseyes view

Posted on April 30th, 2013 by Rachel Braam, Office Manager

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