Delegate, Focus, and GROW Your Business

Word of Mouth Marketing – Why It’s Important To Us


Marketing by definition is the act or process of promoting a product or service.

Traditionally, marketing has been associated with print ads, commercials and radio spots. But in the last decade, with the advancements in technology and electronic devices, traditional marketing mediums are being replaced by emails blasts, online ads and QR codes.

All of the above marketing methods will definitely get your business name, product or service in the face of the masses. But there is one invaluable, intangible marketing method that carries more weight than all the others combined, and that’s word of mouth marketing.

Why, you ask?

You can tell people that your business, product or service is the best, but it’s not until someone experiences what you have to offer and shares that information that those words carry any weight.  Remember the old commercial for Faberge Organics Shampoo? The tag-line was “And they tell two friends, and so on, and so on, and so on”. People share information regarding products and services, whether it’s an in-person conversation or a comment on a social media site or a blog post. When people find a product that really works, have received outstanding service or have heard of positive experiences, they feel compelled to share.

Recently, I experienced first-hand the true power of word of mouth marketing.

During a recent phone call with a client who is very new to CVA, I asked how they heard about us. Usually, the client will say from a colleague, a representative for commonly used software, even from an internet search. But in this case, it wasn’t quite that simple. This client had been at a conference a few months prior with a large group of colleagues. During a break in the conference activities, these colleagues were discussing various issues they each were experiencing with their VA’s. Another conference attendee over-heard their conversation, and decided to join in. The words she spoke next were reminiscent of the aforementioned commercial. “A group of people on the other side of the room were also talking about issues with their VA’s and someone else told them that they heard from someone else that someone here at the conference told them that they use Contemporary VA and absolutely love the support they receive.”

We had a good chuckle about that particular exchange, but then began discussing the benefits. The client I was speaking with readily admitted that she uses traditional forms of marketing, but the majority of her business comes from referrals.

When you are good at what you do, provide an excellent product or service, and you treat your clients/customers with honesty and integrity –– people just can’t help but share that information. Without even trying, you now have a walking, talking billboard.

So tell me, who’s been talking about YOU today?

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Posted on April 24th, 2013 by Client Advocate Team

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