Delegate, Focus, and GROW Your Business

Outsourcing Social Media To Your Virtual Assistant

A large part of marketing for most companies is creating interactive social media sites that link to their website and blog pages. Social media can be an effective tool to drive online traffic as well as a way to increase your brand awareness. However, unlike many other marketing techniques, the amount of time needed to use this tool to your benefit is much higher, creating a need for a dedicated person to manage these various accounts. This is just one more way that a Virtual Assistant can help you grow your business.

Social Media Management

It was much easier when there were just Facebook and Twitter to contend with as social media outlets. Now with Pinterest, LinkedIn, YouTube, Google+ and other social media sites gaining ground, there are many different audiences and potential customers to interact with. For any of these networks to be successful in promoting your business, they need to be constantly updated and used to stay “social” and relevant with their users.

The online social media marketing game is changing daily, with new trends and ways to connect. Most business owners and managers do not have the time to personally stay on top of all these changes, much less implement them into their social media campaign. It has become increasingly popular to hire or outsource social media management.

Benefits Of Using Your VA For Social Media

If you already use a VA, you know how much time they can save you on completing various tasks. In addition, staying informed on the latest business trends, including social media, is part of what they do. Outsourcing your social media to your VA can have several benefits:

  • Knowledgeable input on how best to use social media for your unique business
  • One person to ensure that all content generated on all sites is synchronized
  • Consistent posts and updates on all networks
  • Tracking and management of effectiveness

Using a VA to manage social media gives you one person to oversee the entire enterprise and keep you up to date on new technology without having to hire within your own company. It gives you the freedom to downsize or grow your campaign as needed without having a dedicated person on your payroll to worry about. Talk to your VA or project manager about how you can add social media management to your weekly services.

 photo credit: garrettheath

Posted on July 29th, 2013 by Rachel Braam, Office Manager

No Comments »

No comments yet.

Your comment
Your name
Your email address (will not be published)
Twitter ID

CommentLuv badge

Follow us on Twitter Like us on Facebook Connect with us on LinkedIn Watch us on YouTube Pinterest!