Delegate, Focus, and GROW Your Business

Getting Your Business Set Up For E-Commerce

For many businesses, having an online presence has been about driving traffic to their website and ultimately through their doors. However, as more and more people shop online and prefer to even schedule needed services through websites, these same businesses may find that to stay competitive they need to have e-commerce available for this sector of their consumers. Setting up your business website to sell products and services online can create new opportunities and ensure that you are ready to compete on a larger scale.

E-Commerce Basics

Whether you are a small specialty shop or have a large service enterprise, the basics of setting your business up to do e-commerce are virtually the same. There are some components that need to be put into place to sell and accept payments online.

  • Product or service descriptions and prices. Whatever you are going to sell through your website needs to have a concise description that both highlights what you are selling, its benefits and the price.
  • Ease of use. Online shoppers are finicky and will lose interest quickly if your site is not easy to use. They need to be able to add items to their cart and checkout in a manner that is simple and straightforward.
  • Security. Since e-commerce requires the customer to give financial information such as a credit card, they need to know that you have adequate security protecting your shopping cart. Using reputable shopping cart software is essential.
  • Customer service. Customers need a way to ask questions and get immediate assistance. Having a customer service hotline or an online chat system can help close sales.
  • Delivery. Getting the sale is just the beginning. After a product or service is purchased, there needs to be a process in place to fill orders. For digital products, a secure digital delivery service can be used. For physical products or services, a team will need to be in place to handle these orders as they come in.
  • Marketing. There is an expense to getting set up to do e-commerce as well as on going maintenance costs. Selling online will also mean marketing your site for e-commerce to ensure that you receive a return on this investment.

Using CVA For Your E-Commerce Site

If you are new to e-commerce or just need someone to set it up or manage it, we have all the resources you need. A Virtual Assistant can help you in implementing e-commerce as well as managing your shopping cart, helping with online customer support and even marketing your online products or services. Talk to your VA or project manager about how we can help you get started building your e-commerce page and increasing your customer reach.

photo credit: FindYourSearch

Posted on August 19th, 2013 by Rachel Braam, Office Manager

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