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Setting Up A Google+ Local Business Profile

One crucial step many businesses, especially smaller businesses, miss in building their online presence in setting up a Google+ local business profile. Even with all the other search engines out there, Google is still by far the largest and most used. Although Google+ was set up to be a social media outlet, whether or not you use that aspect of the service you should still set up your profile. It is fast and free and can enhance how local customers see your business when they bring you up on a Google search.

Basics About Google+ Business Profiles

When you do a search for a business type or service on Google, especially a local search, there are always a few businesses that show up on the first page. Since Google decides which businesses will be represented, it certainly does not hurt for a business to have a profile set up within their system. Most businesses will automatically show up with the basic information and a location on the Google map, however, by creating a profile, this can be much more eye-catching and informative to the person searching for your business.

First off, setting your local business profile is free and only takes a few minutes to input and upload the information. Instead of just showing your address, phone number and location on a map, you can upload your logo and pictures, creating a colorful and memorable page. This can set you apart from other businesses and grab potential customers’ attention. In addition, customers may already be putting reviews about your business on Google + and having a great looking profile for customers to see when they read your reviews can make a big impact.

Setting Up Your Profile

There is really nothing to setting up your Google+ profile. All you need to do is go to and sign up for a free account. The set-up instructions are straight-forward and easy to follow. Before you begin, have your digital logo and pictures for your profile ready to go.

Once your profile is set up, there are many other ways to enhance the Google+ experience for your customers. Talk to your Virtual Assistant about using Hangout or linking AdWords campaigns through Google+. There may be some ways to generate more traffic and exposure online by using this versatile service.

 photo credit: Magnet 4 Marketing dot Net

Posted on August 12th, 2013 by Rachel Braam, Office Manager

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