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Changes To GMail May Impact Your Business

For those who use GMail, you have probably noticed the new inbox format that was rolled out and may be already having issues with the new system. The new category tab system has caused problems, especially for those who receive and send email newsletters. Content-filled emails are now being labeled as “promotions”, mixing in opt-in emails that you want with other promotional spam emails that you do not. This is not only annoying for you, but could be also affecting the newsletters you send out to your customers as well.

The Problem

The new system is set up to categorize your inbox into three categories: primary, social and promotions. Since content-filled emails are automatically put into the promotions category, all these emails are treated the same. This means that newsletters that you chose to receive are mixed in with the rest of the spam emails. It also could mean the same is happening to emails that your customers have opted to receive from your company. The email list that you have spent time and money creating may be losing its impact with those customers who happen to have GMail accounts.

The Solutions

To stop emails that are from trusted sources going into the promotional category, you have two choices. You can either disabled the function and go back to the previous format or who can manually move emails from those sources into the primary category. Here is how to do this:

  • Disable. To revert your format and disable the new tabs, click on the ‘+’ on the far right of the new tabs at the top of your inbox. A pop-up screen will then allow you to deselect the categories and save the changes. This should bring your inbox back to the traditional setting.
  • Move. If you like the new tabs but just want to ensure you receive certain content-filled emails in your primary box, you can manually move them over. Find emails from the addresses you want to categorize as primary, then drag and drop them into your primary tab. It will ask if you want future emails from that address to be moved there as well and you can select ‘yes’.

Unfortunately there is no way to do this for your customers. They may have even double opted-in to receive your newsletters and now have them mixed in with all the other promotional spam. The best way to alleviate this problem is to share this solution with them so that they are aware on how to fix the issue. Talk with your Virtual Assistant on how best to get the message out to your customers so that they do not miss any of your future emails.

 photo credit: Kinologik

Posted on September 16th, 2013 by Rachel Braam, Office Manager

1 Comment »

Angie M Jordan says:

I have found that my open rate has not been affected much by this if at all. I would suggest that when someone is opting in you take a moment to communicate this to them right away so that they know how to ensure they get emails from you. It’s just one more thing… lol Great piece!
Angie M Jordan´s last blog post ..9 Essential Things Every Blogger Should DoMy Profile

Posted: September 17, 2013 @ 10:02 am

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