Delegate, Focus, and GROW Your Business

Take Your Website from Daunting to Dashing


You’ve got the idea and you’ve got the product. Now all you have to do is set up your online store. Whether it is a product or a service, the rapidly growing online business industry is smiling in your favor.

Forrester Research group reported the consumption of online retail in 2013 is expected to rise 13 percent to $262 billion compared to the previous year. Online sales are predicted to grow continually at a rate of 9 percent annually from 2012 to 2017.

When you’re ready to launch your site, where do you start? You have to ask questions like “Who is my demographic?” “How interactive is my site?” “Where will I host my site?” It seems overwhelming, but stick to the basics and you will slowly grow your online business.


First, set the stage for how the site will look and behave, at least in your head. Your primary brand message will manifest itself in detailed look and feel. This is where you can get creative and set the tone for the type of business you want to run.

  • Layout: What will your website look like? What template will you use? Will you have multiple pages? How will they be positioned and what text and images will you use?
  • Audience: How will your website and content woo and sufficiently represent your desired demographic?
  • Goals: What do you want to accomplish through your website? How will you use advertising and social media?

No matter what you decide, remember a clean design and readability are always a good route. Nothing will scare a user away faster than a cluttered homepage.


Basic tutorials on scripts like Java, Perl and CGI, can help you understand how these work for your site and your product. is a great resource to get easy-to-follow tutorials.

HTML is the nuts and bolts of your website. Schools today integrate it into basic curricula, so you shouldn’t have a problem finding a guide and mastering it before long. Your domain name is the string used to locate your website when users look it up.

Your online shopping cart is the means to your profit. The importance of aesthetics notwithstanding, you should ensure it works well. And what would a hosting service be without the right software for your operations? Shopping cart scripts are generally easy to implement as long as you have a system of transaction in mind. Decide what types of payment you want to accept. Credit card and debit card purchases are easy to process, but you may want to widen your consumer base by accepting Paypal, phone orders and other forms of payment.

Author’s Bio:

Jordan Remington: Jordan works in the IT department of a solar energy company. He is passionate about the environment and how technology can be used to lessen our impact on the earth.

Posted on September 5th, 2013 by Rachel Braam, Office Manager

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