Delegate, Focus, and GROW Your Business

Are You Using LinkedIn to Your Full Advantage?

Many business professionals use LinkedIn as a way to connect with colleagues and vendors in their industries. However, there are many uses for LinkedIn that can translate into new leads, new customers and ultimately more revenue. With over 200 million members in over 200 countries, Linked In has a wide span of potential that many people are not taking full advantage of. If you have a LinkedIn account yet are not using it to actively grow your business, you may be missing out! Here are five ways to this tool to generate leads and revenue:

  1. Establish yourself as an expert. LinkedIn has many different forums and groups discussions that you can join. By answering others questions in your areas of expertise and knowledge, you can gain respect within the community and position yourself to gain new leads through the network. Everyone appreciates good advice and will look to you the next time they need something that your company offers.
  1. Post customer recommendations. Customer recommendations are one of the best selling tools available. Reach out to your happy customers and ask if they would be willing to give your company a recommendation that you can post on your Linked In profile. This will increase the word of mouth factor by the thousands, even millions! Also try using the Request Recommendations tool to get your contacts to give you additional recommendations.
  1. Update your contacts. Make sure that you are continuously updating your contacts to make sure everyone you know and are in connection with is reflected on your LinkedIn account. You can use the People You Already Know Tool to make it easier, just make sure your profile is complete with all your work and other affiliations to make sure the tools looks for all the right connections.
  1. Send out a newsletter. You can use your LinkedIn account to send out a newsletter to those in your contacts. This should be relevant information that they would find interesting and may spur a response. Keep away from anything that looks or sounds like spam and use only when you have something worth sharing. Talk to your Virtual Assistant about creating creative newsletters that can be broadcast to your contacts.
  1. Start a referral network. Referrals are the best leads and in LinkedIn, there are many other like-minded business owners out there to connect with and create a referral connection. Look for industries that are non-competitive but connected to your business and start joining these groups. You can begin networking to gain and give referrals that can benefit everyone involved.

photo credit: nan palmero



Posted on September 30th, 2013 by Rachel Braam, Office Manager

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