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Is Your Website 2013 SEO Compatible?

The world of search engine optimization (SEO) is amazingly complex and constantly changing. What worked just a year ago to draw a website to the top of a search page is now obsolete. Google, the king of search engines, continuously is trying to stay one step ahead of the SEO industry by making it more difficult to fake unique content by spinning old articles or stuffing web pages with keywords. If your website is still using these outdated methods for SEO, your website may not be compatible with the new 2013 SEO trends.

Changes In SEO For 2013

The idea behind SEO has not changed, however, the way to achieve it has. The idea has always been to match searchers with quality, unique content that matches what they are looking for. In the past, this content could be ‘faked’ by companies buying cheap articles to add to their sites that in actuality were the same article that had the sentences and words spun to create virtually the same article that was being used on many other sites. The algorithms have been updated to spot these imposters and reward sites with valuable new content with higher search rankings as well as look for other factors including:

  • Localization. Search engines recognize that many searches are done for local information. Businesses that are incorporating profiles on local review and listing sites into their SEO tactics are better positioned to meet these localized standards.
  • Links. Both internal and outbound links are gaining ground in enhancing websites for SEO. Giving authoritative links to sourced information as well as using internal links enhances the richness of the content.
  • Social significance. Social media is now a commentary on what the consumer is interested in. Keeping your social media pages fresh and intriguing can have a big impact on your SEO. If your content is being shared and positively passed on in the social media network, it shows your website is search engine worthy.
  • Mobile. Although having a mobile application is not necessarily impacting your SEO overall (yet!), it does have an impact on whether your consumers are finding you. The number of mobile searches is estimated to be approaching 20% of all searches so those without mobile-friendly pages may be missing out.

For businesses that can translate SEO into earnings, it has never been more important to stay on top of your online presence with unique, engaging content and a wide span of exposure. Your Virtual Assistant can help you with creating and updating your profiles on sites such as Yelp, Google+ and other sites as well as managing content on your website and social media pages.

photo credit: JasonLangheine

Posted on September 23rd, 2013 by Rachel Braam, Office Manager

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