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Is Your E-commerce Site Ready For Cyber Monday?

Even if online sales are only a small portion of your retail business, every company with retail products should be taking advantage of Cyber Monday this month. The Monday after Black Friday has become a large sales day for e-commerce sites and you want to ensure that your site is ready for increased traffic. In 2012, an estimated 167 million U.S. shoppers made purchases online last Cyber Monday.  While large companies have been preparing for the onslaught of holiday cyber-shoppers for months, it is not too late to do quick check of your site to ensure that you are ready.

Your Virtual Assistant can help you make sure your website is ready for increased traffic and to track those customers that find their way to your site. Here are a few of the areas that should be looked at before Cyber Monday and the holiday shopping commences.

  • Google Analytics. Are Google Analytics codes embedded on every page of your site? This can help you determine who is visiting, for how long, from where and what they are buying to ensure you are targeting the right buyers.
  • Traffic spikes. An increase in traffic can cause a melt down on your site if you are not prepared. Consider using a cloud service to handle traffic spikes with IT enhancers such as Google Compute Engine or Amazon Elastic Commute Cloud.
  • Customer service. Are you prepared to answer customer questions through chat or customer service phone calls? Hire on some extra virtual assistance through CVA to make sure all your customer’s questions get answered.
  • Promotions. Competition is fierce for the estimated $1.5 billion that is spent on Cyber Monday. Make sure you have promotions and specials to entice shoppers to buy from your site. Giving a good discount now can lead to future business later.
  • Marketing. Although it is last minute, there is still time to market your e-commerce site for Cyber Monday. Talk to your Virtual Assistant about using your social media outlets to promote your holiday specials and create buzz to increase the holiday traffic to your website.
  • Content check. Before new potential customers come to your e-commerce site for holiday shopping, have your VA double check your content. Make sure all information is correct and up-to-date to leave a good impression on visitors.

Cyber Monday has become a large part of the holiday shopping experience and has had a large impact on Internet sales. It is a great opportunity to not only make sales, but to collect buyer information that can impact your marketing strategy for 2014. Talk to your VA today to see what last minute efforts can be done to make the most of this opportunity.

photo credit: mararie

Posted on November 21st, 2013 by Rachel Braam, Office Manager

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