Delegate, Focus, and GROW Your Business

Make Updating Your Website a New Year’s Resolution

Website design and content is as important to many businesses now as store front locations and signage can be for brick and mortar locations. Your website is often the first way that customers experience your company and can either make or break that first impression. While your website may be functional, if it has not been updated recently it may be time to consider a facelift for your site. A new look, added features and updated content can increase website traffic and revenue, making it a great New Year’s resolution for 2014.

Benefits Of Updating Your Website

Just as you need to keep up with trends in your industry and make needed changes to your product or service, online marketing is constantly changing. Your website needs enhancements to keep it competitive and intriguing to customers and visible to search engines. There are changes in algorithms, features and information that can affect how your website is perceived. Some areas that may need updating include:

  • Coding. Your websites coding is how search engines view your site as well as how hackers find vulnerable spots to gain access to your valuable information. Even if you are not changing your content, having your coding analyzed can ensure that SEO is optimal as well as protect your security.
  • Overall design. Sometimes it is just time for a new look or design to reflect changes in your business. Just adding new colors or a change in format can give an enhanced and vibrant new look to your site.
  • Features. Social media and online shopping is continuously changing. Updating your website can ensure that all the newest technology is available for your customers, including mobile integration.
  • SEO. Adding new content is an important part of SEO. Google algorithms are constantly changing and with it the need to make changes to your website. Our website design team can analyze your site and ensure you are utilizing the best SEO tactics currently available.

If you are ready to see what updating your website could do for your business, talk to our expert website development and design team. We offer comprehensive packages that can update your current site or create a new website from scratch. We also can help update your social media pages, squeeze pages, logo and banners as well as do ongoing maintenance for your website. Let us help you get the most out of your online presence in 2014!

photo credit: vanhookc

Posted on January 13th, 2014 by Rachel Braam, Office Manager

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