Delegate, Focus, and GROW Your Business

Are You Using Social Media To Its Fullest?

For many businesses, social media has become a large part of their marketing strategy. In larger companies, full time employees in their marketing departments are dedicated to keeping their social media sites up-to-date and intriguing to existing and potential customers. While social media can be a great way to interact with consumers as well as increase SEO, it can be time consuming. With new mediums entering the arena every day under the social media banner, is your business using social media to its fullest?

Social Media Marketing Basics

When social media first become relevant to marketing, it was a much simpler time. Companies used Facebook and Twitter to reach the younger generation and generate interest in their products. In the last decade, this medium has grown to include users of all ages and although FB and Twitter are still major players, they are only two of many that can be beneficial to marketing.

There are several ways that using social media marketing can help grow your business. It is not just advertising in the traditional sense; it is also a way to learn more about your customers and gauge how your company and products are being received. Here are some ways that social media is being used to enhance businesses:

  • SEO. Sharing links to blogs, websites and products on social media can help with SEO and drive traffic to your website.
  • Customer service. Social media has taken on the role of customer service, with consumers able to directly communicate with companies with questions and concerns.
  • Advertising. Reaching consumers through social media channels has become competitive with the need to create alluring virtual ads. Visuals that can be shared through Pinterest and other mediums are leading the way in the social media marketing arena.

It is not whether your company should be using social media, it is a matter of which formats you want to use and how much of your marketing time and money you are willing to invest in this growing medium. To be beneficial, there must be regular and continuous updates as well as responses to customer concerns and comments.

Not all organizations have the bandwidth to dedicate as much time as is needed to social media through their internal staffs. One of the many ways you can utilize your Virtual Assistant is have them manage your social media marketing efforts. Take the time to discuss your social media needs with your VA and get insights to how they can help bolster your social media presence and grow your customer base.

photo credit: Garrett Heath

Posted on February 13th, 2014 by Rachel Braam, Office Manager

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