Delegate, Focus, and GROW Your Business

Why Every Writer Should Hire a Virtual Assistant

Freelance writing has become a large industry. Almost every business needs content written for blogs, websites, press releases and marketing purposes. For those in this industry, you know exactly how difficult it can be both market your talents and focus on your writing projects. Just like any business or self-employed person, writers need to constantly be adding new clients to keep a steady flow of business. When it seems that there is not enough time in the day to do everything that needs to be done, it may be time to hire a Virtual Assistant.

How Writers Can Benefit From a VA

Being a talented writer is not enough to be successful as a freelancer; you must also be able to market your talent and handle all the work you get. Like any business, writing can have ebbs and flows, which can make it difficult to manage the work flow when you are trying to do it alone. This is where a virtual assistant can benefit your business. Having an extra person that can take on some of the time-consuming tasks can enable you to meet your deadlines and also increase your revenue. Here are some ways writers can utilize a VA:

  • Marketing. Whatever your marketing strategy is for gaining new clients, it takes time away from actually writing. Whether you scan freelance sites for jobs or peruse the classifieds, you can use your VA to take over some of the prospecting for new clients.
  • Research. One of the most time-consuming tasks for content writing is researching topics. A VA can do that research for you and let you concentrate on writing.
  • Account management. Let your VA take over your account management and ensure that your clients are invoiced quickly and are also paying their bills in a timely manner.
  • Website maintenance. If you have a website, blog and social media sites that need to be maintained, your VA can keep everything current while you focus on your clients and deadlines.
  • Project management. Your VA can manage your project deadlines and schedule to ensure that no projects fall through the cracks, losing you clients and money.

Depending on your specific writing business, there are probably many other tasks that a virtual assistant can take off your plate. For many writers, the hourly cost of a VA is much less than they charge for their time, making it an intelligent business strategy to outsource many of these tasks. It the long run, hiring a VA can actually increase your income and secure a larger client base.

photo credit: Frederic Guillory

Posted on March 26th, 2014 by Rachel Braam, Office Manager

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