Delegate, Focus, and GROW Your Business

Becoming More Intentional with Your Blogging

Ben Franklin probably said it best, “By failing to prepare, you are preparing to fail.” As in life, this is also true with blogging. For a blog to be successful, it needs to be well planned, with an intentional purpose behind each and every post. The best way to do this is through the use of a content calendar, which can help you plan, prepare and organize your blogging efforts.

What Is a Content Calendar?

Every blog, whether it is just a SEO device for a website or individual blog, should have a content calendar. A content calendar allows you to track and plan your blog content, giving you a bird’s eye view of what you are putting out to the masses. This helps you create intention with your blogging by categorizing your blogs by subject, objective and placement. From one spreadsheet, you can visually see what has been posted, plus when and where. You can also plan for the months ahead, adding ideas and topics as they come to mind.

Creating a Blogging Content Calendar

A content calendar can be as intricate or as simple as you want it to be. There are many scheduling calendars available that can be used as content calendars, as well as existing editorial calendars available in Google Docs Public Templates and elsewhere online. You can use one of these templates or create your own, whatever works best for you. For most business blogs, you will want to track some of the following items within your calendar:

  • Organization. Create columns to organize and track information about your blogs. This can include title, author, date uploaded, objective, placement, etc. Using a spreadsheet, you can easily sort or filter your blogs by different categories.
  • Purpose. Every blog has a purpose. For businesses, it is generally used to increase web traffic and promote services or products. However, there should be a balance of informational and promotional blogs. Part of your tracking should include labeling blogs by their purpose or objective so that you have a balanced blog.
  • Reminders. Your content calendar is a great place to put reminders for blogs about special events or holidays. For example, its only April but you come across a great idea for a blog for the winter holidays. Schedule in the idea into your content calendar now, then come November or December, the blog topic is there waiting for you.

Does this sound like too much work on top of your already full plate? It actually can save you time and energy in the long run. However, your Virtual Assistant can easily take on the task of managing your blog content calendar, helping you focus your blogging. Working together, you can make sure your blogs are intentional and effective in promoting your business and website.

photo credit: oskay

Posted on April 29th, 2014 by Rachel Braam, Office Manager

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