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Why Internet Memes Make Great Marketing Tools

Even if you are not familiar with term “Internet meme”, you have undoubtedly been exposed to this social and Internet phenomenon. A cute picture of a baby with a funny tag attached or an endearing video of cute animals which spread through email, Facebook, YouTube and other Internet mediums are all examples of Internet memes. Many companies quickly have recognized the value of the meme for marketing; if they attach their name and brand to a meme which “goes viral,” they have just hit the marketing jackpot.

Connecting With Consumers Using Internet Memes

There are several benefits to using memes as a marketing tool. With so much information, imagery and propaganda bombarding consumers today on the Internet, you need a tool that can catch their attention in a flash. Memes are a way to convey a message and have that message spread like wildfire across the world-wide web. Some of the benefits of using memes include:

  • Emotional connection. Memes are a great way to create an emotional connection with your consumers. Using images or messages that are inspirational, funny or even sad can get their attention and tie your branding message to these memorable images.
  • Targeting audiences. Use memes to target specific consumer groups. Nostalgic pictures can speak to an older audience, where trendy videos or images can entice the younger generation.
  • Call-to-action. The ultimate goal in using memes as a marketing tool is to brand your business and gain revenue. Memes that contain a call to action either in the imagery or attached to it can increase sales and your bottom line.
  • Stay current. One of the most valuable aspects of memes is how quickly they can be produced and spread across the Internet. Use what is trending currently in memes to make your business appear relevant in today’s marketplace.

To use Internet memes effectively, you must have a social media marketing network to spread the message. In addition, memes are fleeting; what is hot and trending today will be outdated in a matter of weeks or even days. While these are great marketing tools, they must be used as part of a larger online and social media marketing plan on a consistent basis to have real value. Talk to your Virtual Assistant about adding memes to your current Internet marketing strategy and start realizing the value of these hot marketing tools.

photo credit: istolethetv

Posted on April 7th, 2014 by Rachel Braam, Office Manager

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