Delegate, Focus, and GROW Your Business

New Tech Tools To Improve Your Business

Whether you love technology or grudging use as little as you can to stay competitive in your business, it is here to stay. With new tools constantly emerging, it can be daunting to know which ones you should invest the time and money in for your business. For 2014, the focus for many small businesses is on growth in the e-commerce and mobile arenas. If your business is among this group, here are some newer tech tools that can help you increase your business in these areas.

  • Salesforce.com. One of the most widely used CRM (customer relationship manager) software is Saleforce.com. This cloud software helps optimize your customer sales process, with tools to manage customer accounts, leads, marketing monitoring and Outlook synchronization.
  • HubSpot. Want to improve your SEO and inbound marketing efforts? HubSpot offers an all-in-one platform for attracting and converting new customers through inbound marketing. They offer a free 30-day trial to give you a chance to try their product.
  • BigComerce. Looking to bring your e-commerce to a higher level? Products like BigCommerce or Shopify give you the tools you need to create a professional, customer-friendly e-store that you need to compete.
  • Mowbi. Mobile commerce is one of the largest growing markets, with more people shopping from their smart phones or tablets than ever before. Tools like Mowbi can get your products or services in front of the mobile masses.
  • Sprout Social. Social media marketing is growing, requiring higher levels of management and engagement. Services such as Sprout Social can help you manage your social media marketing with improved tools to get the most out of your customer communications.

There are literally hundreds of tools available in the mobile and e-commerce venue to choose from, ranging from free services to options that can cost you hundreds of dollars per month. Depending on the type and size of your business, you may want to utilize tools that offer free trials to limit your expense.

If you are not technology minded or are feeling overwhelmed by the fast changing marketplace, your Virtual Assistant can help you move your business forward using come of these tools. One of the great benefits of using our VA service is having a tech expert at your fingertips to assist you in implementing and managing new technology for your business. Talk to your VA today about what new tech tools could help grow your business in 2014.

photo credit: jameskm03

Posted on June 12th, 2014 by Rachel Braam, Office Manager

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