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Ways To Use Pinterest For Branding

Are you using Pinterest in branding your business? As one of the fastest growing social tools, Pinterest can be phenomenal in helping businesses get their products and services noticed. One of the many benefits of using Pinterest in marketing is that it offers a unique way to reach consumers, with vivid images instead of just spouting marketing jargon. If you are not already utilizing this tool, or are not using it to its full potential, it may be time to implement a strategy to improve your branding through the creativity of Pinterest.

Create Your Branding Image

Although lifestyle brands do exceptionally well marketing on Pinterest, any brand can have success with a little creativity. The idea is to offer pictures or images that encapsulate your products, service or brand that connect with viewers. While bright, intriguing pictures of products are great, it does not necessarily need to be that direct. Consider ways to connect with consumers with alternative ideas that will bring them to your boards.

  • Like-minded images. Just because you sell craft supplies does not mean you only need pictures of paint brushes and canvases. Try adding in other art images, from tattoos to building murals to bring more art-interested viewers to your board.
  • Use humor. Want to go viral? Memes are a great way to get noticed, pinned and shared, especially ones with a little humor. Even a bland product or service business can get their share of branding by using humor to attract people to their boards.
  • Get factual. Even facts can help with your branding when done in a fun way. Use bright or eye-catching visuals to bring attention to graphs or charts, while educating consumers on facts pertinent to your brand.

There are no limits to ways to build your brand using Pinterest, especially for those who have marketing minds that think outside of the proverbial box. The idea is to use this tool to reach people that you may not connect with through your traditional advertising or other online marketing. It can open doors to getting more followers for your business in other social media platforms while branding your company in an innovative way.

If you are unsure how to make better use of Pinterest for your marketing, let your Virtual Assistant help you explore ideas to get noticed. From creating your profile to managing your boards, your VA can be of assistance in getting your company and brand exposure on this growing online tool.

photo credit: stvcr

Posted on August 18th, 2014 by Rachel Braam, Office Manager

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