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Create Loyalty With Email Newsletters

Newsletters have long been used to inform and connect with consumers, offering tidbits of insight on new product lines, business strategies and options that are available. Unfortunately, due to high costs of printing and postage, many companies discontinued the paper newsletter years ago as the cost outweighed the benefits. Email newsletters offer a way for businesses to revitalize this useful loyalty tool as an inexpensive way to reconnect with their customers. When used effectively, the email newsletter can bolster customer relations, draw traffic to your website and even increase repeat sales.

Harnessing The Power Of Email

One of the interesting effects of the expansion of social media is how it has changed the email inbox. With a convenient place to share personal information on their social media pages, many people have moved away from forwarding silly emails, creating less clutter in the email inbox. For many, email is now used primarily for business and managing personal accounts, making it a perfect venue for businesses to connect with their customers through periodic newsletters.

Benefits Of Email Newsletters

Competition is high in the marketplace, making it more important than ever to create loyalty with your existing or former customers. Staying in contact through an email newsletter is an excellent way to stay top-of-mind, while giving useful, interesting information to your customers. Ways to use a periodic email newsletter to benefit your company include:

  • Introduce new product lines. Let your loyal customers be the first to know what is coming in the future by giving them the inside information on new product lines or services.
  • Industry tips. An email newsletter, like a blog, is an opportunity to be viewed as industry experts. Offer tips and advice relevant to your industry that your customers can use.
  • Boost website traffic. Your newsletter and website should work together, with one helping the other. Offer an incentive to those who sign up for your newsletter on the website, while using your newsletter to link back to the website to gain traffic and sales.

Of course, for an email newsletter to be beneficial, you must be collecting email addresses from your customers for your database. Offer a discount or incentive to customers that sign up for your newsletter, along with additional special incentives included in the newsletters. This will increase your email network and readership, giving your customers an excellent reason to remain loyal to your brand.

Need help managing your customer email database, squeeze pages or writing your newsletters? Your Virtual Assistant can help you with all aspects of managing your email newsletter campaign, giving you more time to spend managing your business.

photo credit: Micky.!

Posted on September 8th, 2014 by Rachel Braam, Office Manager

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