Delegate, Focus, and GROW Your Business

Staying On Top Of Website Management

Surf the web for a few hours and you will come across business websites from phenomenal to downright embarrassing. Some are easy to read and navigate, while others are have broken links and excessive verbiage, making it frustrating even to learn anything about the company’s products or services. Whether you own a brick and mortar business and only have a website because you were told you needed one or you do all your business through your website, your website needs to be managed to ensure that it is evolving with technology. If your website is falling behind the times, it may be time to invest in website management.

Evaluating Your Existing Website

Sometimes you need to step back and take a new look at your website, especially if it has been up for a few years. Are you consistently checking to make sure all your links and tabs are working properly? Is all your information up-to-date and correct? Have you added new products or services that are not featured? This is something that should be constantly managed to ensure that any new customers that you do get on your site are able to find what they are looking for and that they are getting the correct information.

Secondly, what is your SEO plan? Where do you rank in Google, Bing and other searches? What measures are in place to optimize your website and draw in new visitors? Even if your website is purely informational, you still want to make it easy to find for those who are looking for information on your business. SEO is constantly changing; what worked even a year ago is not necessarily working today.

Lastly, is your website appealing and easy to read? Design is crucial for websites, from the colors, fonts and graphics to the overall layout of the site. Too many websites have home pages that scroll down for several pages, poor color choices or old images or graphics. Often new information is added on top of the old, with different fonts or no cohesion to the information, making it difficult to read.

Need Help? CVA Offers Website Management!

At CVA, we can help you get your website back on track. We offer full website design services to revamp your existing site. Plus, we can help you maximize your SEO and drive more business to your website. One we have your site revitalized, we can help you manage your site, create an ongoing blog for your customers or add new information as needed. Let us stay on top of your website management, while you manage your business!

photo credit: DeaPeaJay 

Posted on September 15th, 2014 by Rachel Braam, Office Manager

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