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What Is New in Social Media Marketing?

Social media marketing is never stagnant, changing and evolving constantly with the audiences and businesses it serves. If you have a social media marketing program for your business, to be effective you must stay on top on the trends happening in this segment of advertising. There are several changes in this medium that many analysts agree will impact how business use social media marketing in 2015 and beyond.

Filters Are Killing Organic Reach

The tried and true method of simply attracting likes and followers through social media has been dampened by the filters now imposed on many feeds, especially Facebook. Obtaining organic reach through posts is becoming increasingly difficult, creating a shift in effective social media marketing. More and more businesses are needing to investigate paid advertising on these sites to get the conversions and traffic they once could through organic methods.

Niche Markets Are Becoming More Relevant

There are many niche media groups that are beginning to emerge that may be more effective for some businesses than the big name social networks. Smaller niche sites like Ello are beginning to gain momentum in social media marketing and branding, making it worth the effort to research to find a niche site that would fit your target audience.

Video Is Bigger than Ever

Adding video to your social media marketing has been a growing trend for some time and is only expected to continue to expand. Hosted videos are becoming more popular on all the bigger social media sites. In addition, B2B marketers should be looking at SlideShare as a possible platform to create and distribute content marketing to their audience.

Minimizing the Sales Steps

The biggest changes for online retailers through social media will be in how they can minimize the sales steps for customers to increase conversions. The big social media sites are already shifting to offering “buy” buttons so that consumer can purchase items directly on these sites versus needing to go to the company’s website. As this becomes available, it will shorten the conversion process and be a viable way to increase sales directly through social media.

The biggest take-aways from the predictions for social media marketing in 2015 are the need for paid advertising and the importance of visuals and video. If your social media marketing efforts are not converting to sales, it may be time to make some changes to how you attract new customers through these sites. Talk to your Virtual Assistant about making some alterations to your marketing program or consider signing up for one of our Social Media Marketing Jumpstart Packages.

photo credit: mkhmarketing

Posted on February 24th, 2015 by Rachel Braam, Office Manager

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