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How “Social” is Your Social Media Marketing?


Social media can be an incredible marketing tool to build customer loyalty and attract new clients. However, this all depends on how effectively this tool is utilized. Adding new posts and communicating information to your customers is great; however, the whole point of social media is to be engaged with your customers, which requires a two-way dialogue. Are you listening and responding to what your customers are saying through your social media profiles?

Social Media Can be a Full-Time Job

Unlike traditional marketing, social media needs to be constantly monitored. If your customers are trying to interact with you through Twitter or Facebook and you are not responding, your marketing could be doing more harm than good. Larger companies now have full-time employees that handle social media for them. How do you, as a small business owner, stay on top of your social media without hiring a marketing employee?

The answer is simple. Use the expertise of your Virtual Assistant to manage your social media. Having a person that can review your social media accounts several times a week and respond as necessary to your customer’s comments can improve your social media interactions. Your VA can manage these accounts, which can benefit your business by:

  • Giving your customers the answers they need in a timely manner
  • Inform you of any issues or poor reviews that are posted on your media accounts
  • Creating an open dialogue that improves customer loyalty
  • Keeping you up-to-date on what social media accounts are performing the best for your business

With the help of your VA, you can optimize the use of your social media to have the largest impact on gaining new customers while securing loyalty from previous customers. Investing a few hours a week or more to managing these accounts can have a large return, making it worth the effort.

Social media is not going away, only growing in popularity and variety of platforms. The sooner you learn how to make the most of this creative marketing tool, the better off your business will be in the future. All of our VA’s are knowledgeable in social media marketing and can help you use these platforms to increase sales, customers and loyalty for your business. Start the New Year off right by talking to your VA about creating social media pages that are truly social for 2015.

photo credit: Shahid Abdullah

Posted on February 2nd, 2015 by Rachel Braam, Office Manager

1 Comment »

Www.Infooomph.Com says:

People often say, “It’s just words!” Words may be the most powerful resource we have. Our word choice reflects our deepest beliefs and carries them into the future.

Posted: February 22, 2015 @ 9:09 am

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