Delegate, Focus, and GROW Your Business

5 Ways to Serve Your Customers Better

Whether you are a one person show or run a large company, your customers are the life-blood of your business. In the fast-paced, technical world, the art of customer service is becoming rare, making it all the more precious when people actually receive it. If you want to make an impression on your customers, make serving them your priority. Here are five ways you can serve your customers better and increase their loyalty to your brand.

  1. Treat every customer like a VIP. Too much marketing and effort is spent on enticing new customers. What about the customers you already have? Finding ways to reward your customers with ongoing benefits is a great way to retain their business. Create a special discount or loyalty program as a thank you.
  2. Be the face of your business. Especially for business owners that work remotely with their customers, do not be shy about letting them get to know you personally. Let them know where your base of operations are, how they can reach you and put your face on your social media pages and website. People will trust you and your business more if they have a sense of who you are.
  3. Offer free information. You are an expert in your industry; use that knowledge to better serve your customers. Whether it is through a blog, newsletter or in one-on-one conversations, give your customers information and tips relative to your industry that can benefit them.
  4. Be available. If a customer needs help and they get a voicemail, you are one step closer to losing them. It is impossible for one person to be available all the time to every customer, but there are ways to ensure your customers always are getting served. Use your Virtual Assistant to handle customer calls or online chat, giving your customers instant gratification for their needs.
  5. Make it right. Mistakes happen. While this may be a fact, there is no reason you cannot atone for mistakes made with your customers. Saying you are sorry or even remedying the situation is not enough. Acknowledge the time and money that your mistake cost them and offer them some sort of gift for their troubles. By going above and beyond, you can turn a bad situation into an opportunity to gain a loyal customer.

Taking the time to connect with your customers does take more effort, but it can pay off with large rewards. Use your VA to help fill in the gaps to ensure all your customers receive the personalized service they crave and watch how it helps grow your business.

photo credit: what_marty_sees

Posted on March 31st, 2015 by Rachel Braam, Office Manager

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