Delegate, Focus, and GROW Your Business

Are You Falling Behind on Your Blog Management?

So you started a blog to generate website traffic or to help build your email list. In the beginning, you were diligent about posting a new blog at least once a week, sometimes two or three. You read every review and responded to questions and comments. Then, life happened. A crisis, a business trip or a new product launch… something threw you off track. You are not alone! Many blogs have been put on the back burner when life gets busy. However, it is another area in your business that a Virtual Assistant can help you manage.

Managing Your Blog

There are many excellent reasons to have an active blog for your business. Blogs are a great source of new content for your website, helping with SEO. In addition, blogs are a way to connect with your customers, offering helpful information that promotes you and your business as experts in your industry. But, blogs also must be managed to be effective, which is something that can be delegated to your VA.

Managing your blog means more than adding a new post now and then. You should be promoting your blog posts through social media and other marketing efforts, as well as reviewing and responding to comments. Your VA can help you with blog management by performing many of these tasks for you, including:

  • Creating new blog content. Your VA can help research new blog topics, mine for new ideas and monitor competitors blogs. At CVA we also offer copy writing services if you need someone to write your blogs for you.
  • Uploading and scheduling blogs. Assign uploading and scheduling your blogs plus managing your blog calendar to your VA. They can also add images, tags and meta descriptions for your blogs.
  • Managing comments. It is crucial to monitor comments left by readers of your blog and answer any questions or concerns. Have your VA monitor comments and forward any that need a personal answer from you.
  • Marketing your blog. Delegate marketing of your blog to your Virtual Assistant, including updating your social media accounts and scheduling email blasts when new posts are available.

A mismanaged blog can actually do more harm than good for your business. Do not let a good idea gone bad mar your brand. Let your VA help you get your blog back on track and working for, instead of against, building your business.

photo credit: filipe ferreira

Posted on April 20th, 2015 by Rachel Braam, Office Manager

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