Delegate, Focus, and GROW Your Business

Engage Your Customers with Email Marketing

Do you have started an email marketing program for your business? If not, it may be time to consider the benefits of this effective marketing strategy. This can be an excellent way to connect with new and existing customers, engaging them with new information and offers relating to your business. Still on the fence about email marketing? Here are few of the benefits:

Real-time Communication

Unlike many other types of marketing, emailing marketing can be implemented on a real-time basis. This means you can share information that is relevant today with your customers. You can quickly reach out to customers with offers and options when you need a boost in traffic, as well as plan communications for the future.

Personalized Messages

Email marketing tends to be more personal than marketing to an unknown audience. These are individuals that have shown interest in your products or services, allowing you to speak on a more direct and personal level than blanket advertising. Email marketing gives you a chance to share more detailed information that can influence purchasing decisions.

Trackable Results

One of the most important aspects of any marketing is your ability to track success. Email marketing is easy to track results, making it simple to calculate return on investment. You can also try different techniques and gauge the effectiveness, allowing you to change your approach when needed.

Low Cost Marketing

In comparison to print or other media marketing, email is extremely cost effective. While there is some investment into the software or program to manage your email marketing, as well as costs associated with building your email list, it is still very affordable. There is no postage, printing costs or commissions that need to be paid, making it easy to see a large return on your investment.

It is obvious that email marketing has many benefits; however, your hesitation may be due to the time commitment that beginning email marketing may take. You also may be wary of the technology you need to begin. If these are your concerns, we have the solution: delegate email marketing to your Virtual Assistant!

Your VA can help you set up, implement and manage your email marketing program. We can even write your email marketing messages for you, making it easy to get started. Talk to your VA today about the benefits of beginning email marketing for your business.

photo credit: mripp

Posted on April 13th, 2015 by Rachel Braam, Office Manager

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