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Tips for Improving Your Sales and Squeeze Pages

Two of the most important pages for creating online sales are your sales and squeeze pages. These are the bread and butter of digital marketing, directly impacting your conversion of potential customers into sales. If your conversion rates are struggling, it may be that you need to revamp these pages to entice visitors to take that next step. Consider these tips to improve your sales and squeeze pages to turn more of your website visitors into paying customers.

Focus on Customer-centric Wording

Too many sales and squeeze pages are loaded with information about the product or service, instead of focusing on the customer. Talking about “our product” or what “we provide” does not make a customer feel comfortable about buying. Turn the focus onto the customer by talking about them. What will they receive, how will they benefit? There should be more “you” and less “us” in your sales copy.

Keep it Simple

For squeeze pages, you should only have a few bullet points and a call-to-action, making it brief and to the point. All you really need is a great tag line, a freebie or benefit for them to give you their email address and then the final CTA. Too much detail or information can hurt your squeeze page performance.

For sales pages, you will have a little more information, but it still should be brief and direct. Use your white space with bold subtitles and bullet points, making it easy for customers to find the information they need to make a buying decision.

Use Objections to Your Advantage

Knowing why people do not buy your product is the most valuable information you can use when creating squeeze and sales pages. Use the most common objectives people have to buying and answer them point-blank on these pages. Price a factor? Focus on showing the value the customer will get. Not sure it will work for them? Give testimonials or highlight your guarantee. Answer their objections before they even get a chance to think about why they shouldn’t sign up or buy your product.

If you want help creating dynamic sales and squeeze pages that get results, let our development and design team help you build new pages that work! Our team can help you use these tips and other design options to improve your online conversion rates and bolster sales through your website. Contact us today to learn more.

photo credit: scott1346

Posted on April 2nd, 2015 by Rachel Braam, Office Manager

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