Delegate, Focus, and GROW Your Business

Want to Make Informed Decisions? Let Your VA Do the Research

With today’s technology ever changing and advancing at what seems to be the speed of light, keeping up with the latest and greatest can be challenging, even for the most tech savvy. The biggest part of the challenge is simply committing the time to do the research needed in order to make an informed decision. So how does the average business survive this evolving door of techno mania without falling into the abyss of out dated and underperforming software and services? This is the perfect assignment for your Virtual Assistant.

The data is out there. It is just a matter of taking the time to find the pros and cons, reviews and do some comparisons between competing products. Wouldn’t it make the decision making easier and quicker if someone (your VA) did all the research and then compiled it into a neat and tidy report? Of course it would!

Here’s some ideas on the types of research you might have your VA do for you.

  1. Software and SaaS. Many types of software programs are developing online SaaS (software as a service) options. They are available for accounting, project management, CRM and a host of other valuable tools for business. What are the pros and cons of going with an SaaS versus having a software program loaded on your computers? What are the long-range cost projections?
  2. Competitors. No business operates in a vacuum. To remain competitive, it is vital to stay abreast of your competitor’s marketing strategies, new offerings and even their employee recruitment strategies. Any and all data that your VA could compile can have significant value to your approach to business.
  3. Current Industry News. Keeping up with news and trends in your industry can mean reading through a variety of email newsletters, blogs or trade journals. Save yourself some time and have your VA do a weekly summary of any vital news of note or information of value. Have her send you the summary with links to the original source, allowing you to access articles in full if you want the full scoop.
  4. Google Analytics. Google has provided this great free tool. It can provide you with a wealth of information about your website traffic, where it comes from, which pages are the most popular and which online ads are working for you and which are not. A Virtual Assistant that specializes in online marketing can easily interpret that data for you and make recommendations about adjustments to your online marketing strategies.

Now that your loaded with ideas about how a VA can be the key to collecting valuable data, saving you research time and avoiding misinformed decisions, it’s time to start handing out research assignments.

photo credit: neil conway

Posted on June 23rd, 2015 by Rachel Braam, Office Manager

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