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5 Tips to Tap Into Content Marketing

Content Marketing

As business owners and entrepreneurs you probably often see the term content marketing. Content marketing is any marketing that involves the creation and sharing of media and publishing content, in order to get and keep customers. But you may wonder, why is content marketing important? Content marketing has been growing in its use through the years, and in the digital world we live in, it may be the most important way for business to market. So what can you, or your virtual assistant, do to tap into the world of content marketing?

Five Tips for Content Marketing

  1. Have your virtual assistant review your website. Your website is what drives your business, especially if you are strictly online. Your VA can ensure that you have SEO tags, good offerings and a user friendly website.
  2. Create a blog calendar, or even better have your VA create one. Blogging is a great way to increase your exposure and it is virtually free. And if you aren’t a great blogger, no problem, have your virtual assistant write your blogs for you.
  3. Infographics are another great way for you to increase your exposure. While it is time consuming to create, having your VA create a strong infographic to circulate through social media really helps increase your exposure. Or, use Pinterest to create boards using outside infographics that are related to your business.
  4. Create a social media plan for your business or promotion with help from your VA. The plan should outline your goals, list all the social media platforms you choose, and describe how you’ll use them.
  5. After you have a social media plan, you or your virtual assistant should implement promoting your business using social media. Posting on social media will bring more attention to your business, and showcasing your value will draw people to your website.

These are just a few examples of how you can tap into the content marketing world. Podcast, ebooks, public speaking, and videos are additional things that you and your virtual assistant can look into. If you do not have a virtual assistant but would like some help Contemporary VA can help you with a Social Media Package or Administrative Virtual Assistant Services.

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Posted on October 21st, 2015 by Client Advocate Team

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