Delegate, Focus, and GROW Your Business

Free Download Ideas to Grow Your Mailing List

If you are looking for a great way to beef up your mailing list, consider offering free downloads. Just about everyone loves getting something for free and if it is useful information, such as a white paper, it’s even better. Offering free downloads can drive traffic to your site and pique the interest of visitors. It’s also an efficient way to gather information and grow your mailing list. Think of the download as a gateway to entice more customers to your doorstep.

You may be thinking that in order to do something like this you will need to spend more of your valuable time. Actually, it can take less time than you think if you call on a virtual assistant to help get you the information you’re looking for. A qualified VA can help you access the perfect type of info you need and help put it together in a way that makes it appealing to potential customers.

Choosing Your Free Download

You’ll want to be discerning about the type of download you offer. Think of something that relates to your business or service or answer commonly asked questions. Offer something that the consumer can actually use and get some value from. For example, information hounds enjoy looking at survey results. Find out if there are survey results relating to topics within your industry that may be of interest to potential customers.

If surveys aren’t your thing, consider the infographic. Visual learners are especially drawn to information that they can see laid out in an interesting and entertaining fashion. Infographics are perfect for your digital marketing campaigns. The right design can have people storming your website for a download and leaving you with their information for future contact.

Perhaps your industry is one that you can offer some type of how-to-guide or DIY tutorial. There are millions of people who love doing things on their own. From fixing the plumbing to knitting a sweater, do-it-yourself guides are always in demand for any number of projects. These how-to-guides don’t necessarily need to be about doing anything tangible like making a widget. They can be simple bits of advice like “How to Look Your Best on a First Date” or “How to Find a Job You Really Love.” Think about aspects of your business that could use a how-to list to grab the attention of potential clients.

Another hot download item is the ever popular e-book. Besides the fact that e-books are digital and therefore don’t take up any physical space, they can be about anything. You could even write one that fits your business and offer it as a free download. It could be factual, informative or just something for fun. You get to decide.

Just remember though when you offer something free to grow you mailing list, you want to make sure that it is an item that will generate interest and something that people will tell others about. Also remember that strategically planning such a campaign can be made a lot easier with the help of a qualified virtual assistant. Handing such a project off to the right person can be of great benefit to your business without monopolizing all your time.

photo credit: tejvanphotos

Posted on November 23rd, 2015 by Rachel Braam, Office Manager

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