Delegate, Focus, and GROW Your Business

Don’t Waste Time on Social Media Posting

Fortunately, we live in an era where we can use a variety of social media platforms to get the word out about any number of things. From the engagement announcement to announcing the grand opening of the newest store, one click and the news goes out to hundreds, even thousands and ripples on from there as friends, family, peers and colleagues share the information with their own circles of influence.

Social media is such a great tool to have to convey information to the world quickly. The various platforms allow you to say a lot, say a little or say just a few words. On the down side, have you counted up the hours you spend posting and reposting to all your social media sites? If you have a business you know how important it is to keep your information current on all the different sites. It also helps to know the best times to post, who’s reading your posts and if they are being reposted or shared.

Unfortunately when you have multiple social media sites, this can take a big chunk of time out of your schedule. It doesn’t take long for this to become a daunting pursuit. Some people throw in the towel all together because it seems so overwhelming. You do have options though. Fortunately, modern technology being what it is, there are tools available to help so you don’t waste time on social media posting. There are programs available online to help manage your accounts or you can go the route of hiring a virtual assistant. Both options will give you more time to attend to other aspects of your business.

Online Tools

There are several choices when it comes to online social media management. Among the more popular are:

  • Sprout Social – More than just a management tool, you can also analyze several accounts from one location, schedule your posts and monitor them. The analytics of Sprout Social allows you to visualize pertinent metrics.
  • Buffer – This tool allows you to schedule posts ahead of time and you can assign a second team member to the account, like your VA. It makes it easy to share content across the major social media platforms.
  • HootSuite – Still leading the pack, HootSuite is the most popular choice for social media management. It is versatile allowing you to post on all social media platforms. In addition, you are able to schedule your posts and it has a built in analytics system. If you need to manage a major campaign, you can do it across all your social networks with HootSuite and measure the results.

Virtual Assistants

For people who may not be so savvy with technology there is the warm body approach. Virtual assistants are available to help you with all your social media needs. From writing the posts to scheduling them to various platforms at the most opportune time, your VA will free up valuable time for you to do more important things. Since you are dealing with a human being here, once you have an established relationship, your VA may become indispensable as a right hand person providing you with insights and ideas to help you use your social media to grow your business.

photo credit: Jason A. Howie

Posted on December 21st, 2015 by Rachel Braam, Office Manager

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