Delegate, Focus, and GROW Your Business

Get Ahead of the Posting Game

Attempting to keep up with all the topics you need for your social media and blogging demands throughout the year can be quite the task. Each week thinking up new subjects is almost akin to figuring out the daily dinner menu. Chicken and spaghetti day after day. It gets tiresome. This year, why not take a different approach?

You can stay on top of your blogging and social media posts while keeping the vibe fresh and relevant. All you need is a little strategic planning and some help from your constituents. When you take a bird’s eye view of the year ahead, you may find there are some natural delineations in the time line that would lend themselves nicely to particular topics. You know how the holidays seem to creep up on you and BAM! There it is and you aren’t quite ready for it? Strategic planning can keep those moments in check.

The Bird’s Eye View

You know your business best: all the important times of year, the events you need to aware of, the holidays your patrons honor, anniversaries and such. This is where a yearly planner page would come in handy. At one glance you have all the months at your fingertips. Drop in all your known events/topics at the optimum time. For example, December and January are good months for getting organized for tax time. Topics about organization and tax tips would fit nicely in these months.

You don’t need to know specific topic titles, just the ideas will work well, but if you have titles you like, you may as well drop those in. Fill in as many places as you can with topics that fit naturally with the particular time of year. Consider the holidays, events (election time, Super Bowl time, whatever fits) and anniversaries that you want to acknowledge. Be creative too! Did you know that July is National Ice Cream Month? The third Sunday of the Month – July 17 in 2016 – is designated as National Ice Cream Day. Thanks President Reagan! Find fun holidays to blog about. If they fit with your business, all the better.

Make it Easy on Yourself

There will be certain items on your calendar that are important to cover at specific times. These are the ones you will plug in first. But what about all the extra dates that are blank? Maybe you don’t have the time right now to get them all covered either. The temptation is to wait until the time comes and then deal with it. A better way would be to get some help. Starting fresh in the New Year poll your stakeholders and find out if there are topics they would like to read about. It’s a good idea for you to know what’s on the minds of those your serve. You may be surprised at some of the topics they come up with that you never would have considered before. Being responsive to your supporters is a wise move because it will keep them engaged and coming back for more.

Another big help available to you is the advantage you will find in having a well-qualified Virtual Assistant. The right VA can help fill in all those empty spaces with juicy topics and write all the postings for you. You provide guidance; your VA provides professional content.

This year don’t spend time fretting over those social media or blog posts waiting in the wings to be written. Plan out your year and get help with topics and content. Spend your time where it’s needed most – on growing your business!

photo credit:  Sjoerd Lammers street photography

Posted on December 14th, 2015 by Rachel Braam, Office Manager

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