Delegate, Focus, and GROW Your Business

Got Goals? Here’s How to Meet Them

Are you aiming to achieve personal or business goals? It’s an important question to ask yourself, as without the help of others, you are not likely to succeed. While you may have your own personal goals, which you and you along can achieve, you will do your business a disservice if that is the sum of your vision. Each employee in your business plays an integral part in ensuring that the business becomes successful. However, without goals, there is no motivation for your employees to take an active role in bringing the business to the next level.


When setting goals, there are a number of factors to consider. Models already exist, such as S.M.A.R.T (Specific Measurable Achievable Realistic Timely), which are designed to measure the effectiveness of goals. However, since every business is different, you should begin by choosing a method of measuring goals that is in line with your vision for the business. The secret to successfully achieving goals is not so much in what you do, but how you go about doing it.

Get Feedback

When establishing goals for the business, it is also important that there is a mechanism for constructive feedback. A good example of an effective feedback mechanism is the 360 degree model. Each employee, including your virtual assistant, is given the opportunity to provide feedback, creating a sense of a collective effort. The model also gives everyone involved the ability to make adjustments to their approach, which will ultimately increase the chances of all goals being achieved. Any feedback gathered can be reused to improve future goal-setting exercises and further increases the chance of success.

Establish Milestones

Throughout the process, it is essential that you take the time to sit down with your employees and review progress towards achieving goals. Keep the conversations positive, focusing on what the employee is doing well and providing constructive advice on areas that need improvement. Ideally, you should employ an ethos of allowing the employee to suggest ways in which they can achieve their goals. People are more likely to achieve when they have set a personal challenge, rather than being told what to do. Above all else, maintain a culture of team work where each person’s goal will help both the individual and the business grow. Make sure that there are established milestones, which will allow for tweaks that are needed.

”Fail to prepare, prepare to fail” may sound clichéd, but when it comes to goals, preparation is key to success.

photo credit: Armando Maynez

Posted on February 16th, 2016 by Rachel Braam, Office Manager

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