Delegate, Focus, and GROW Your Business

Improve Communication with Customer Relationship Management (CRM)

The treasure trove in your own backyard is your customer base. What do you know about it? Do you know enough? Could you know more? Chances are you don’t know quite enough, you could stand to know more about your customers and there are always surprises that you weren’t aware of.

With Customer Relationship Management (CRM) you can greatly improve your marketing strategies. Knowing the likes and dislikes of your customers puts you in a better position to determine which services or products you provide are making the grade. Social media is a powerful tool that can work in your favor. It can also work against you if you are not giving the quality service or products that your customers expect. It’s wise to have the capacity to know what the challenges are, then address them right away.

Using CRM Tools Makes Sense

CRM tools gather the information from your social media platforms providing you with valuable data. The monitoring of social conversations helps you to determine where your audience focus needs to be. The right CRM tools will gather information like the frequency of key words used and/or mentions of your brand name. Armed with data across various platforms, you can find out which are most effective for your marketing campaigns. You can also determine where you need to shore up your efforts or make changes in the marketing approach.

Gathering the information you need to take your business to the next level can seem daunting even with the proper CRM tools. With all the responsibilities of the business on your plate, it could easily become just one more thing that gets put on the back burner. To make the job easier, consider the prospect of hiring a virtual assistant with CRM credentials. Such a person will not only help with the gathering and analyzing of the data, they may also provide you with ideas on strategies to improve your feedback. Your time is valuable so delegating some of the CRM responsibilities to a VA makes sense. You are then able to attend to all the necessary functions of the business while still maintaining an eye on what’s working or not working as you make the most of your social media avenues.

Keeping your data fresh and up to date is another aspect of CRM to keep in mind. The market place is ever changing as trends shift. Monitoring these changes and making adjustments is vital in order for you to achieve and maintain an upper hand in your industry. Use CRM tools to pay attention to what’s happening in your customer communities.

Make Use of Customer Communities

When customers post reviews of your products or services make sure to read them and address the ones that need to be attention in such a way as to add value, not diminish it. Your customer communities can provide valuable feedback for you. As they interact with one another through reviews, troubleshooting issues, or sharing information about the product or services, you get an insider’s view of how well you’re meeting your customer’s demands.

Using CRM to help your business flourish is important. Providing great service and products that your clientele want and appreciate is paramount to success. A virtual assistant can help you achieve that success by taking some of the load off your shoulders so that you can do what you are best at – running the business.

photo credit: FateDenied

Posted on February 22nd, 2016 by Rachel Braam, Office Manager

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