Delegate, Focus, and GROW Your Business

Expand your LinkedIn Presence with Showcase Pages

So you’re at your wit’s end on how to expand the presence of your business. It’s okay. That’s actually a more frequently overlooked problem than many might realize. That’s why a virtual assistance is here. Virtual assistance is a service that helps start you getting beyond wits and down to business.

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What a Company Page does is “raise brand awareness, promote career opportunities, and educate potential customers on your products and services.” In other words, a Company Page increases brand visibility, fosters the growth of employees, and supplies customers with the knowledge of why your products and services are beneficial. That might be as simple as putting what you’ve already got online to creating a brand image that best suits your organization.

Hopefully, your business already has a LinkedIn Company Page, but even if you do not, that’s okay, too. A virtual assistant can work with your vision and put in visual design to create the foundation of your online business presence.


A LinkedIn Showcase Page is a step beyond your Company Page. It spotlights “a brand, business unit, or initiative” with an aim to build business relationships and increase memberships.

There are many methods of bringing attention to your brand, including: the latest and greatest of products and services that are available through your business—an exclusive brand, a specialized feature, a limited edition—and what your business inspires in your current customers.

If you are not sure what to include on your Showcase Page, a virtual assistant specializing social media can work with you to decide out what is the best path to increase the visibility of your brand and cultivate relationships that matter.


LinkedIn Showcase Pages help build relationships with other LinkedIn members through campaign-based efforts and Sponsored Updates. These campaign-based efforts help businesses connect to each other through what matters to them.

What could be featured in a Showcase Page? The successes of your affiliate businesses and the endeavors of your affiliates who might just happen to be wearing your brand. Or it could be a special projects page that raises awareness on how best to serve and help people in the communities you serve or ways you give back to these communities through cooperative initiatives.

Essentially, the best currency in a Showcase Page is your current cooperative initiatives with other businesses, customers, and employees.

photo credit: TheSeafarer

Posted on March 14th, 2016 by Rachel Braam, Office Manager

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