Delegate, Focus, and GROW Your Business

Create A Strategic Social Media Plan

strategic social media

Social media is an important piece of every business marketing plan and as the foundations of social media grow, Facebook, Twitter, LinkedIn and new channels emerge, it’s important to have a strategic social media plan in place to be successful.

Working with a Virtual Assistant to create a solid strategic social media plan begins with setting goals, analyzing metrics and making the necessary changes to see a return on your social media investment and success!

Create Measurable Objectives

Setting measurable and realistic goals is vital to a successful social media plan. Think SMART: Specific, Measurable, Attainable, Relevant and Time-based. By narrowing down your analytics, you can better evaluate your successes and failures to get the most from your strategic plan.

Who is Your Target Audience?

Any successful strategic social media plan is targeting the right people with the right content. Narrow down your audience and set the parameters for targeted social ads with specific content that will garner clicks and sales. Evaluate who your target audience is. Really focus on a detailed profile of who your ideal customer is to better target your content, ads and efforts.

Develop Your Content

Once you’ve set up a strategic outline of your target audience, turn your focus to the content you’re producing. What message do you want to provide to your audience? Are you pushing for increased sales? List building?

Create original messages that will set your brand apart while sharing content from like-minded businesses to engage your audience. Don’t lose your brand in sharing others’ content.

Choose Your Platforms

If you’re a photographer, focusing on a platform that isn’t friendly to images is not a wise move. But, if you love infographics and want to portray a visually appealing brand, Pinterest and Facebook are great opportunities to create eye-catching posts that will leave your audience wanting more.

Engage Your Audience

Once you’ve built your following, it’s important to engage your audience and not just leave them hanging. Post content often that is relatable and requires participation. Engaged followers will share your content, participate in your posts and lead to sales.

Just building a strategic social media plan can be challenging, not to mention tracking, analyzing and altering that plan to be successful. It’s vital to get the support you need in a virtual assistant. Working with a VA can take the guesswork out of this process and cement your goals and successes.

Posted on March 16th, 2016 by Rachel Braam, Office Manager

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